If I could only wear one type of makeup product for the rest of my life, it would be mascara. It’s the first product I ever used, and it’s truly the one makeup item I’m most fanatical about. (I have a healthy collection of at least 50.)
That said, it’s truly a trick to find a mascara that can successfully curl and lift my long, stick-straight lashes. I love and appreciate the natural length I was born with, but with that blessing comes the curse of profoundly droop-prone fringe. So although I also love mascaras touting length, volume, and definition, my main concern is always curl. And, unfortunately, most mascaras I’ve tried over the years (even before I was a beauty editor) fall disastrously flat. There is some serious strategy when it comes to developing the best curling mascaras, and while I’m not an expert in terms of chemistry, production, or design, I’ve noticed some consistent themes in brush design, consistency, and ingredients. (For instance, heavy, overly wet mascaras will simply never be your friend if you desire satisfying lift and curl from your wand.)
Because I’m so passionate about finding, testing, and recommending the best curling mascaras in the beauty biz, I’ve compiled a list of foolproof options for anyone who’s ever been convinced their lashes are resistant to curl. Keep scrolling! Your ultimate lash-curling mascara soul mate is waiting for you just below, along with some of my favourite eye-enhancing products to pair with each.
As a lash-obsessed beauty editor who has tried mascaras from practically every brand on the market (both high-street and prestige), the ultra-affordable formulas from Essence are some of the best I’ve ever had. I keep a decked-out wardrobe of its tubes in my makeup bag at all times depending on my particular lash need. For unstoppable, long-lasting curl, this vegan and cruelty-free option will be your most budget-friendly ticket to success.
Maybelline’s full-fan effect Lash Sensational Washable Mascara is another top-rated, editor-loved curling option in the high-street circuit. (The effect is so glamorous, which you’d never guess at the £9 price tag). The formula is enriched with lash-loving rose-hip oil to encourage optimum lash nutrition, and its exclusive fanning brush really brings the magic. It packs 10 strategic layers of bristles to ensure each and every lash is lacquered with clump-free curl, volume, and definition.
The first time I ever tried this mascara, I was quite literally dumbfounded. It receives a lot of hype, and I immediately understood the second I applied it. This mascara is the antithesis to almost every other ‘natural’ mascara I’ve tried. It defines, it curls, it lengthens, and it allows buildable volume with zero smearing or flakiness. The fact that it’s enriched with nourishing, 99% natural ingredients like beeswax, shea butter, and arginine is just icing on the cake.
There are so many aspects about my job that I love, but discussing beauty products with other editors—whether it’s my WWW co-pilots or editors from other publications—has to reign supreme. One of my favourite fellow beauty lovers is Kirbie Johnson, formerly a senior reporter at Popsugar US and the current co-host of beauty podcast Gloss Angeles (a must-listen). Oh, and she also happens to be a total savant when it comes to mascara. This curling number from MAC is one of her consistent standbys. It promises up to 16 hours of waterproof wear, but unlike so many lash-pulling waterproof options on the market, it effortlessly washes off with warm water thanks to the brand’s thermal-sensitive technology.
Entrusting your lashes to Rihanna and her team of makeup geniuses is one of the best decisions you can make if you’re looking for eye-popping lashes. Although it’s especially talented when it comes to curling, it’s really a do-it-all lash hero that capably volumises, lifts, and lengthens as well. The brand’s exclusive flat-to-fat brush is key; use the fat side to pile on the volume and lift, and use the flat side to enhance your gaze with maximum curl and definition.
The curling sorcery of this fan (and personal!) favourite from Glossier is the tubing technology. It’s easy to layer and build sans clumping or that dreaded rickety spider-leg effect (you know what I’m talking about, right?), and you’ll also benefit from serious length and definition for a fluttery, your-natural-lashes-but-better effect.
Again, to echo what I mentioned when discussing Ilia’s top-selling mascara, the number of truly effective lifting and curling mascaras within the natural-beauty space are few and far between. However, I’m deeply infatuated with how fluffy, fat, and pristinely lifted and curled this wand from clean-beauty brand Kosas leaves my lashes. (It’s even specifically formulated to help encourage faster, healthier new lash growth!)
I’m not sure if another beauty brand exists with such a starring lineup of truly effective mascaras. Benefit’s lineup is impressive, and each of its cheeky wands caters to specific lash goals. I have a few favourites I regularly recommend, but this one is the absolute best when it comes to curl and lift. Interestingly, it’s inspired by hair rollers, and it boasts a patent-pending Hook ‘n’ Roll brush featuring teeny, custom-designed hooks to catch, lift, and curl every last lash. The hold will last for at least 12 hours, and your lashes will also benefit from the lush effects of provitamin B5.
Nothing gets my heart beating like a Charlotte Tilbury product, and being the lash fiend that I am, this mascara pretty much sets my pulse into overdrive. It utilises honed-in ingredients and a hero “Load, Comb, and Lift” technology brush to ensure eye-opening lift, curl, volume, and length.
True story: I’ve been using this curling mascara from Dior since high school, and I actually think it does a superior job in the curl department than the brand’s (also popular) Diorshow Iconic Overcurl Mascara (£29). At £29, it’s most definitely an investment piece within your beauty wardrobe, but I never apply makeup without it. I use it on its own plenty, but I also love using it as a “curl- and lift-setting” mascara of sorts if I’m using another mascara. I always add at least one layer of this tube to my lashes to make sure they stay curled and perky—no smudging or flakes to be seen.
