When shopping for skincare, it can be easy to fall into a rut of sticking to the brands and products that you already know. After all, if it works, it works, right? But while there’s certainly nothing wrong with maintaining consistency, fresh innovation is not always top of the agenda for heritage and established brands. Something that the best new and emerging skincare brands of this year prove…
In the past few years, skincare brands have been emerging from every corner of the globe, bringing with them fresh takes on formulation, innovative approaches to sustainability, and introducing exciting new ingredients that go on to set the next big trends in beauty.
Of course, sifting through the ‘new in’ sections of your favourite beauty retailers can be an overwhelming task, and knowing what is and isn’t worth your money isn’t easy when a brand is unknown to you or has only just launched. This is where I come in. As a beauty editor I’m fortunate to be one of the first to try the latest emerging skincare brands. By the time products launch on shelves, chances are I’ve already been testing and trying them for several months—so I can pass my verdict and give you a thorough review.
Scroll down to discover and shop the new brands that are set to become skincare’s names to know.
Thanks to its brightly coloured packaging and fun product names, Bubble Skincare has fast become a favourite for a young generation of skincare obsessives. Of course, we all know that it’s what’s inside that matters… but rest assured, Bubble Skincare delivers on all accounts. The capsule collection covers all the essentials of a basic skincare routine, with gentle, considered formulas which work no matter what your skin type.
Born from a mission to create a sustainable and responsible skincare brand, Comfort Zone create all of their products using renewable resources, recyclable packaging, and (where possible) natural origin ingredients. The result? High quality, results-driven formulas which respect both the skin and the planet. The brand is already a best seller in Italy (where it’s formulated) with a range that includes everything from moisturisers and ampoules, to essences and peels.
French skincare brand Ulé launched earlier this year and has already won over skincare experts and beauty editors alike. The brand grow their ingredients on a vertical farm just outside Paris, using innovative farming techniques to ensure sustainability and quality.
It’s no secret that due to the super strict rules around sunscreen formulation in Australia, Aussie SPFs really are the best of the best. The latest to make it overseas (via Sephora UK) is Naked Sundays, whose products are formulated to protect skin while enhancing makeup application.
Created by esthetician and skincare expert Caroline Hirons, Skin Rocks initially launched with a pair of retinoid products, and has since expanded the range with cleansers, moisturisers, and a nourishing facial oil. The premise of the brand is that it’s essential to support skin while using active ingredients, so if you’ve been wary of using retinoids before, stock your shelves with Skin Rocks.
As a professor of dermatology, Viktor Steinkraus has spent years working with leading beauty brands to help formulate some of the world’s most well-known and well-loved skincare products. His eponymous skincare brand is a culmination of his decades of industry experience, drawing from both medical expertise and scientific findings. All of the products are clearly labelled to fit within the steps of a basic skincare routine—so it’s easy to understand how and when to apply them.
Not all celebrity-founded skincare brands hit the mark, but Rhode is definitely an exception to that rule. The line currently features just four products, all of which are formulated to give skin a glossy, glazed finish.
With waterless skincare formulas and dissolvable sheet masks and makeup wipes, Conserving Beauty really is upping the game when it comes to sustainable beauty. “To us, sustainability isn’t a buzzword or trend, we built a completely traceable and transparent supply chain from inception and focus on responsibly managing our water footprint, carbon footprint, and waste footprint,” says founder Natassia Nicolao. If you’re trying to take a more environmentally friendly approach to your skincare routine, then Conserving Beauty is one to watch.
South Korean skincare brand Slurp Laboratories takes a refreshingly minimalist approach to skincare with simple, ‘does what it says on the tin’ products that deliver exactly what they promise. So far the collection encompasses just six products, all of which target oily and congestion-prone skin types.
I love how simple and straightforward M&S’ new skincare range is. The products are split into three collections, each targeting a different skin type—dry, dull, and breakout-prone. Each collection has all of the basics covered, with cleansers, serums, and moisturisers. What’s more, each collection shines the spotlight on just one hero ingredient—so as not to overwhelm.
Rather than creating one-size-fits-all products or focussing on just one skin type, Sachi Skin addresses one of the most-searched for skin concerns of the year—hyperpigmentation. The brand is still relatively unknown in the UK, but has attracted hordes of dedicated fans State-side.
Next Up: The 19 Best Luxury Skincare Brands Worth Spending a Little Extra On
