15 New H&M, & Other Stories and Arket Buys That Will Work in Your 2024 Wardrobe

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15 New H&M, & Other Stories and Arket Buys That Will Work in Your 2024 Wardrobe

You may be eyeing up goodies in the sale or finishing off your Christmas shopping, but right now, fresh new-season drops are arriving from both the high street and designers, which means a whole host of new inspo and ideas for how we want to dress for the new year ahead. There are three high-street brands in particular, that we on the Who What Wear UK team always turn to first when it comes to refreshing buys: Arket, & Other Stories and H&M. And needless to say, they have seriously impressed us this month. 

Key buys inevitably sell out further into the season, so now is the best time to snap them up, and there’s plenty here for you to choose from. We’re turning to expensive-looking classic separates, mostly—from cashmere knits to wide-leg trousers—but there’s a few statement pieces and hero dresses added in for good measure. 

Keep scrolling to see and shop our edit of the best new-season buys from Arket, & Other Stories and H&M that will work hard in your 2024 wardrobe.

A gorgeous, cosy layer you can wear with trousers, jeans, leggings and over dresses.

These jeans have really been having a moment, and we expect their popularity to soar even more in 2024.

Insanely good boots.

The perfect navy jumper. I’d wear this with dark-wash denim and trainers.

A coat you’ll love and wear forever.

The red colour trend is going nowhere. 

A chocolate brown coat is just as timeless as a black, navy or grey.

I just know these trousers will work hard in a year-round capsule wardrobe. 

A knitted dress is one of my favourite pieces when I’m after an easy yet chic outfit that works for the weekend, dinners and the office.

Not yet invested in a pair of loafers? Consider this your sign.

This jacket has the entire WWW team hooked. The colour, the cut, the collar… It’s got everything going on.

A classic wardrobe staple.

I love this entire look! Not only is it smart enough for work, but it’s also cosy enough for a Twixmas pub lunch or weekend date.

Mark my words, wool midi skirts are going to be everywhere in the new year.

H&M’s coat collection has been 10/10 this season.

Next Up: The 9 Most Expensive-Looking Pieces on the High Street This Week

This story was published at an earlier date and has since been updated.

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