There are so many cool brands and fashion items that are buzzing right now, but it is already clear that a handful of designers are set to define summer style in a major way. Looking to the fashion set, some cult brands are already in heavy rotation in their wardrobes and those designers are destined to pick up even more steam as we embark on the summer months where vacations, weddings, and events provide even more occasions to get dressed up.
So, what are the designers to watch right now and add to your closet? Ahead, I’m highlighting six cool brands that everyone in fashion is talking about and the exact items to shop right now. From the most eye-catching “naked” dresses on the market to the bag brand that is about to be huge to the designer everyone wants in their closet, there are so many fun finds waiting for you and your summer wardrobe.
L.A.-based brand Aya Muse has mastered barely-there designs with a dose of ’90s inspiration and fashion people can’t get enough of them. With details like open backs, cutouts, and super strappy designs, this is what all the cool insiders have in their shopping carts for summer.
Busy thinking about the design mastery of this back.
Minimal colour – maximal impact.
Perfectly place cut-outs.
Style this over swimwear and you’ll officially win summer.
If you’re on the hunt for a fun bag for a night out, look no further than Benedetta Bruzziches. The Italian crystal-embellished bags add exactly the right amount of sparkle you’ll want to dress up your looks.
If you’re easing into sparkles then this classic silver piece is the place to start.
The perfect finishing touch for an elegant evening look, or simply jeans and a tee.
Entirely sewn by hand, this shimmery piece is a true marvel.
Pair with your favourite aperol orange piece of the season.
Australian designer Christopher Esber is a brand you are guaranteed to see more of this summer. Don’t miss the cutout dresses, strappy swimsuits, and slinky column skirts from the new summer drop.
There’s something so chic about the cut-out slivers of skin.
I’ll take the tan lines for this stylish set. Shop the matching Bikini Briefs (£150).
I’m sold on this matching set.
The delicate buckle detail. Perfection.
Balenciaga is buzzier than ever, as are some of the recent releases including the Cagole shoes that are already selling out everywhere. You’ll also want to commit the just-dropped Lindsay bag to memory because it’s about to be big.
Hardware motifs taken from the early 00’s cagole bag that is just as iconic today.
Logo-mania is going nowhere.
Straight from the 90s.
Sporty styles are as relevant as ever.
London-based brand Wales Bonner infuses cool textures and sporty details into its designs, including pieces in collaboration with Adidas. The sneakers, in particular, are nearly impossible to track down because the brand has such a big fan base.
Inspired by adidas heritage styles with a Wales Bonner flair.
I’m wearing mine with the matching skirt.
The Adidas X Wales Bonner collaborations are highly anticipated by all fashion editors.
Perfect for throwing over swimwear, or style with jeans.
Coperni’s recent runways have showcased some memorable looks and fashion people are paying attention. Celebs like Rihanna have been quick to snap up pieces from the latest collections, including the cutout crop top below.
Now this is a real winner.
This bag is all over my feed and I can certainly see why.
