When it comes to discovering this season’s It products, at Who What Wear we all agree that Instagram is a great source of inspo. Whether it’s that sellout Mango shearling jacket or the Arket striped jumper, there’s no shortage of cult items to be found. Something that doesn’t happen all too often, however, is when these popular pieces all end up being from the same brand. Luckily for us high-street lovers, this is exactly what’s happening right now thanks to one of our favourite brands, H&M.
The new-season offerings are some of the best we’ve seen from the high-street hero, and we’re not the only mega fans. Some of our stylish friends have already been shopping, and wearing, the best bits from the new-in section, from Anouk’s sensationally good boots to Harriet’s and we’ve found the exact H&M pieces they’re loving. Scroll down to discover how they’re wearing the trending pieces. Plus, shop some of our favourite new-ins, too.
Style Notes: H&M has some of the best cashmere on the high street, and this black roll-neck is bound to be your best friend for the entire cold-weather season. I love how Sam has paired hers with Nike track pants for a cool take on a cosy look.
Style Notes: Found in the premium section, these flat leather boots look so expensive. Anouk wears hers over jeans, but they would also look so good with a knit dress or midi skirt. And guess what? They’re in the sale.
Style Notes: H&M’s sweetheart neckline knitwear has been a real hit this year, selling out and being restocked numerous times. You’ll have to be quick to get the new-in versions. Pair them with jeans or leather trousers throughout party season.
Style Notes: This orange suit originally launched last summer—I remember because I added it to my wish list, and by the time I went to buy it it had sold out. Lesson learned.
Style Notes: We all know H&M is great for basics, but every so often they do really great statement pieces that could pass for designer. This fringed, striped, knitted co-ord is one of them.
Style Notes: H&M denim is basically always trending, but in particular their wide leg jeans and denim shirts have been popping up on my feeds a lot recently.
Style Notes: Unsurprisingly this incredibly expensive-looking jacket sold out the minute it landed the other day, but I thought I’d include the link here anyway so you can sign up for notifications when it inevitably lands back in stock.
Style Notes: H&M have gone hard on the bouclé trend for 2023, and while the jacket above is sold out there are a number of other options still available. Like this powder pink cropped style, as seen on Anna.
This blazer will last you well beyond party season.
I’m sure you’ll wear this on heavy rotation this year, and beyond.
I’ll be copying this entire look ASAP.
Think how good this will look over a cream knitted dress and knee-high boots.
