I guarantee that if you asked to look in any fashion editor’s wardrobe right now, you’d spot at least one Danish brand (or in my case, at least four). Over the past few years, the Scandi influence on how we get dressed cannot be understated. From older brands that have been given a makeover to newer designers that have become Instagram favourites, it’s hard to ignore the impact this part of Europe has had on the fashion industry as a whole.
We often think of Scandinavian style as being homogenous and minimalistic, but that’s actually not true. While Swedish people might opt for a more pared-back look, over in Denmark (Copenhagen, in particular), there’s a shift towards eclectic prints and colours that celebrate dopamine dressing. And there are plenty of influencers who prove this, too.
From print queen Nnenna Echem to Emili Sindlev, who loves to clash colours with sparkles, Scandinavians are opting for the out-there, risk-taking looks that stand out the most on Instagram, and it’s this eclecticism that has shone through in the most recent trending fashion labels coming out of Denmark. So, if you’re looking for the key to nailing Danish style, keep scrolling for a look at the popular Scandi that brands that we’re shopping now. You might be surprised to see that some of your favourites hail from the upcoming fashion capital too.
Where would we be without Ganni? It’s almost hard to imagine what the modern fashion landscape looked like before it became so ubiquitous. But the fact that it’s so popular hasn’t deterred anyone from shopping the brand, and if you’re looking for carefree spirit of Scandinavian dressing made wearable, look no further than this Copenhagen-based brand.
Key Piece: There are so many to choose from. For a while, it was all about the collars and puff sleeves, but now we’re so into the playful denim and logo tees.
Dresses don’t get much dreamier than those from the likes of Cecilie Bahnsen. The brand has only been going since 2015, but in the last 8 years it has found a loyal following for its signature oversized stylings and romantic silhouettes. If we’ve got anyone to thank for the resurgence of the puff sleeved dress, it’s Cecilie.
Key Piece: It has to be one of the gorgeous dresses. You’ll feel like a modern-day Cinderella.
Baum und Pferdgarten is definitely one of those brands that appeal to a quirkier sense of style. Love maximalist prints and colour clashing? You’ll find something that’s right for you, whether that’s oversized checks, acid brights, or a chic puff-sleeved dress.
Key Piece: If we had to pick, it would have to be one of the pieces of knitwear or a check dress.
Saks Potts coats are some of the most fun and coolest we’ve seen for a while. While the printed logo puffers are great, it’s the shearling-lined belted coats we’re keen on (and so is everyone else in the fashion world).
Key Piece: Still the faux-fur trimmed coat, of course.
If you love bold colours and shiny fabrics, then Stine Goya is for you. Ideal for injecting a bold touch into your wardrobe, here’s where you can get a taste for maximalism without trying too hard, a uniquely Scandi style trait.
Key Piece: One of the fun jewel-coloured dresses or the latest knits, which have become Instagram favourites.
Looking for sexy, slinky and chic? Make sure you check out Rotate for your next party dress. There’s nothing Jeanette Madsen and Thora Valdimars don’t know about cool minis and sleek midis, and this ultra-cool brand has something for every dress lover and power dresser.
Key Piece: Colour-block dresses that’ll be the plus-one to every wedding.
Not everything has to be about bold colours, prints or silhouettes. Sometimes you need the basics, too. And that’s exactly what Samsøe Samsøe offers. For those looking for anti-trend wardrobe staples check out Samsøe’s jersey separates, leather jackets and sharp tailoring.
Key Piece: There are plenty of options, but the outerwear and accessories are always fun.
Siblings Susanne and Andreas Holzweiler are the brains behind Oslo-based eponymous label Holzweiler. Combining functional styles with a strong focus on sustainability, timeless pieces are carefully crafted from deadstock and recycled fabric in the shape of romantic dresses, puffer coats, and cute accessories. Definitive proof that ethical fashion doesn’t have to be basic.
Key Piece: A printed or pretty satin slip dress.
This piece was published at an earlier date and has since been updated.
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