Recently I introduced my friends to the concept of microtrends. Over brunch and Bellinis, one of them had expressed to me just how much she loved the red colour that’s suddenly popping up across the market, but that she was reluctant to commit to it. I get it; when big trends bulldoze their way onto the fashion scene, it can be overwhelming. Sure, the trend in question feels “current”, but that alone isn’t reason enough to invest in it—especially on mass. Instead, if a trend piques your interest, genuinely feels like it’ll add value to your wardrobe and can see how it will help you hone your style or explore a new facet of it, then it could be worth trying, but on a smaller scale. Cue the microtrend.
Mircotrends are offshoots of the bigger, overarching trends of the season (I’ve already charted winter’s at length for you here). If it’s a colour trend, it’s micro counterpart might be the way in which people are choosing to wear it (spoiler alert: there’s such an example below). If it’s a mood or aesthetic—the ’90s, for example—then chances are it’ll be distilled down into a key buy or look to emulate.
Microtrends needn’t be frivolous or have a short lifespan; like I say, if you genuinely feel like the item will positively impact your style then you’re more likely to wear it for a long time. I’ve trawled through Instagram to uncover some chic winter microtrends to carry you into 2024 that I think have the potential to be long-term loves in your closet. Scroll on to see them.