We’ve come a long way since Carrie Bradshaw destroyed the scrunchie’s reputation by telling boyfriend Jack Berger that no New Yorker would ever wear one. Over a decade later, scrunchies are now one of the biggest hair accessories, worn by everyone from fashion people to beauty editors. Scrunchies have proved one of the most popular and versatile add-ons to your hairstyle of choice, whether that be an undone bun or long plait.
While the claw clip and the hair cuff might be having a moment thanks to their super-chic but understated vibes, the scrunchie possesses something they do not: hair-loving properties. You see, while accessories of all sorts have a tendency to pull hair, causing friction, which almost always results in breakage, scrunchies keep hair off your face without risk of unwanted tugging. Whether your scrunchie is made from silk, polyester or cotton, chances are your hair will be a whole lot happier for the soft fabric as opposed to an abrasive band or clip. And the best bit? They look really great. Plus, here’s a scrunchie for every occasion. Don’t believe us? Just keep scrolling for the looks to prove it.