It’s been a long time since we were last at a fashion show, so you could forgive us for not remembering every little detail. However, back in 2020 there was one item that made a real lasting impact: Gucci’s new It bag. When Alessandro Michele presented his AW20 collection back in March last year, almost every look featured the iconic Jackie bag, which confirmed this bag was set to be the next cult accessory from the Italian fashion house. But it’s not going anywhere in 2021. Even for Gucci’s Resort this season, it seems that every other look includes the Jackie.
If you recognise the name, then it’s probably because technically this bag isn’t new. The handbag was initially named after Jackie Kennedy and has been a hero Gucci item for years, but it’s been relaunched with a bit of a makeover. The Jackie 2.0 has the signature shoulder strap and gold clasp across the body of the handbag, but instead of using statement logos or floral prints, these Jackies were all in simple buttery-soft leather. But the colour palette isn’t so quiet, as you’ll find the new bags in powder blues, lilacs and rosy pinks. (Harry Styles will certainly approve.)
While there’s a more traditional version available to buy right now in the iconic Gucci logo print, you can ensure you get hold of the other bolder colours for preorder on the Gucci site. This rerelease is certain to increase the value of any original vintage Jackies, but right now, you can find dozens of them on resale sites like Vestiaire Collective and Farfetch.
Keep scrolling to see Gucci’s upcoming It bag, and shop the new and original Jackies below.
Next up, see our guide to the key trends for summer 2021.
