The last few years of Pride have been marked by everything from the 50th anniversary of the Stonewall Riots to the Black Lives Matter movement and social distance amidst a global pandemic. Each was a significant moment that served to highlight the importance of support, love, and togetherness — whether or not a physical celebration in honor of these things was able to take place. One easy way to spread all that love around, then and now, is by making purchases that honor, advocate for, and benefit the LGBTQ+ community.
With many brands and companies getting in on the Pride Month celebrations with dedicated collections, you can shop a wide offering of stylish goods that also serve to support organizations that fight for LGBTQ+ rights. Some, like Vans and Levi’s, are designing Pride-themed collections in honor of June’s arrival. Ahead, check out our A to Z shopping guide to the best brands and companies showing support this Pride month.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
Herbivore
The natural skincare brand’s new Pride collection is inspired by their year-round Prism products, with rainbow apparel and pronoun pins. Herbivore will also donate $1 from each Prism product sold to The Trevor Project, with a minimum of $75,000.
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Herbivore PRISM Botanical AHA + BHA Exfoliating Glow Facial, $, available at Herbivore
Converse
Since its first Pride collection in 2015, Converse has consistently made contributions to organizations like It Gets Better Project, BAGLY, the Ali Forney Center, and Out MetroWest. This year is no exception with shoes and apparel inspired by “celebrating the joy in finding your pride” with designs inspired by AllStars LGBT+ members.
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Converse Pride Chuck Taylor All Star, $, available at Converse
American Eagle
American Eagle is partnering up with the It Gets Better Project to deliver a capsule collection of colorful apparel, accessories, and shoes for us to don in June and beyond. As part of their collaboration, the brand will be donating $50,000 to the It Gets Better Project, in order to connect LGBTQ+ youth with the global LGBTQ+ community.
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American Eagle Pride Denim Mom Shorts, $, available at AE
Reebok
Reebok’s Pride campaign this year is centered around the pioneers of the ballroom and vogue scenes while donating $75,000 to the Sylvia Rivera Law Project, an organization that works to guarantee everyone can express their gender identity regardless of income or race and fighting against harassment.
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Reebok Club C Revenge Pride Shoes, $, available at Reebok
Calvin Klein
In addition to its #ProudInMyCalvins campaign starring King Princess, Omar Ayuso, Raisa Flowers, Kai Isaiah Jamal, and more, Calvin Klein is also partnering with The Trevor Project, Transgender Legal Defense & Education Fund, National Pulse Memorial & Museum, ILGA World, and BlaQ Aboriginal Corporation. Its limited-time collection is filled with some of its classics with a rainbow twist.
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Calvin Klein Pride Cut-Out One-Piece Swimsuit, $, available at Calvin Klein
Glow Recipe
If you’ve been dying to try out Glow Recipe’s numerous best-selling skincare treatments, then wait until June 28 to buy to your heart’s content. The brand is donating 100% of proceeds from every online sale that day to The Center, in celebration of the 50th anniversary of the Stonewall riots.
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Glow Recipe Watermelon Glow PHA+BHA Pore-Tight Toner, $, available at Glow Recipe
Crocs
Crocs’ Classic Bae Clog is getting pastel Trans flag touch just in time for Pride. Their new campaign “Come As You Are” interviews LGBT+ Crocs Employees and their partners. For the special occasion, the footwear brand will also be making a donation to GLAAD.
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Crocs Classic Seasonal Printed Clog, $, available at Crocs
Fabletics
Active lifestyle brand Fabletics is donating $50,000 from the net proceeds of its Pride capsule collection — which includes its popular sports bra and leggings in a new color — to GLAAD.
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Fabletics Celebration 2-Piece Outfit, $, available at Fabletics
Dr. Martens
To celebrate Pride, Dr. Martens dropped its signature 1461 leather Oxford shoes stitched with the rainbow flag, as well as a year-round partnership and $100,000 donation to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ+ young people.
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Dr. Martens PRIDE SMOOTH LEATHER OXFORD SHOES, $, available at DR MARTENS
Kate Spade
In addition to launching a rainbow capsule collection of handbags, ready-to-wear, jewelry, and more in honor of Pride, Kate Spade has partnered up with and will donate 20% off net profits (up to $150,000 and a minimum of $62,000) to The Trevor Project.
Shop Kate Spade
Kate Spade Rainbow Medium Market Tote, $, available at kate spade
Levi’s
Featuring apparel and accessories, showcasing the Pride rainbow with the “All Pronouns. All Love.” The designs feature colorful graphics with “they/them, she/her, he/him, WE.” Levis’s Pride collection will be donating to OutRight Action International, an organization that works to advance LGBTQ+ rights worldwide.
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Levi’s Pride Vintage T-shirt, $, available at Levi’s
Vans
Vans is donating $200,000 to several organizations worldwide that combat discrimination and support local LGBT+ communities and their artistic expression — such as GLSEN, Casa 1, Where Love is Illegal, and Tokyo Rainbow Pride Organizations. In addition, the popular sneaker brand also launched a collection of shoes, apparel, and accessories, collaborating with several LGBT+ artists.
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Vans PRIDE Old Skool Platform, $, available at Vans
UGG
UGG’s popular fluffy sandals got the colorful treatment thanks to the brand’s new Pride Collection. In addition to new offerings and a campaign featuring Lil Nas X, UGG is donating $25 per Disco Sandal pair sold (with a max of $125,000) to GLAAD.
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Ugg Disco Stripe Slide, $, available at Ugg
Fossil
American brand Fossil has released a Pride-themed watch design, 100% of the sales throughout all of Pride month of which will benefit The Trevor Project — with a minimum donation of $25,000. You can design your very own Pride watch with the vibrant colors of the rainbow to choose from, as well as the gay and trans flag designs.
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Fossil Pride Minimalist Three-Hand Watch Case, $, available at Fossil
Happy Socks
Happy Socks is donating 10% of the profits from every Pride pair sold throughout the entire year to InterPride, the non-profit responsible for organizing Pride events worldwide.
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Happy Socks Pride Heart Socks, $, available at Happy Socks
Teva
In partnership with Human Rights Campaign, a nonprofit that works to uplift and empower the LGBT+ community and their rights, Teva released a Rainbow Pride Pack featuring new sandal styles. In addition, Teva is donating $35,000 to the organization.
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Teva FLATFORM UNIVERSAL RAINBOW PRIDE, $, available at Teva
Gap
This year, Gap is celebrating World Pride by donating $50,000 to GLADD. Their limited edition prints are designed by LGBT+ members and artists.
Shop Gap
Gap Pride 100% Organic Cotton T-Shirt, $, available at Gap
Nordstrom
This year, Nordstrom launched “Be Proud by BP.” — a collection for every gender expression which “celebrates love and the right to self-identify.” 10% of the sales from the collection will go to support Trans Lifeline, an organization that provides peer support and financial resources to transgender people in Canada and the United States. The brand will also donate $100,000 as a corporate grant to the Trans Lifeline x FOLX Hormone Replacement Therapy Care Fund, “a new fund that radically redistributes financial resources to support transgender, nonbinary and gender-nonconforming folx to be in their bodies on their terms.”
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Be Proud by BP Checkerboard Pride Twill Drawstring Hat, $, available at Nordstrom
Baja East
You might have already seen Baja East’s Pride capsule line, made of four tie-dye pieces (hand-dyed by the brand’s Founder and Creative Director Scott Studenberg), on Lady Gaga’s Instagram. Now you can shop it, with a portion of the proceeds from the sales benefitting the Born This Way Foundation, the singer’s nonprofit organization committed to supporting the wellness of young people.
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Baja East Triple Triple Bi-Level Tee in Sour Candy Tie-Dye, $, available at Baja East
Torrid
Beloved plus-size retailer Torrid is teaming up with GLAAD on a 62-piece collection titled “Celebrate Love.” Twenty percent of the proceeds will go toward the LGBTQ+ organization.
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Torrid Celebrate Love Midi Dress, $, available at Torrid
Banana Republic
In addition to releasing a limited-edition 17-piece collection of Pride-themed apparel and accessories, Banana Republic is also donating a sum of $240,000 that’s been amassed over the last four years to the United Nations Free & Equal campaign aimed at promoting equal rights and fair treatment of LGBTI people. This year is no exception, their partnership continues this 2021 Pride month.
Shop Banana Republic
Banana Republic Pride Graphic Tank (Men’s Sizes), $, available at Banana Republic
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