Former players such as Martin Jenkins fought for their fellow athletes’ right to make money from their names. But salaries could be even more valuable
For Martin Jenkins and other members of the 2014 Clemson Tigers football team, it was a simple rallying cry, but others saw a financial opportunity. The three-word phrase – “We too deep” – began as an internal mantra, chanted by players in the locker room and on the sidelines, but it took on a life of its own when Jenkins transformed it into a song. He bought a camera off Craigslist and coaxed a handful of his teams to help him produce a music video.
“It was just something I did on a whim, but it ended up blowing up,” Jenkins, who was a four-year defensive back at Clemson and is now an insurance agent in Atlanta, told the Guardian.
Related: Will new rules make college athletes instant millionaires? Not so fast…
