As a fashion editor, I spend hours upon hours online shopping (for professional purposes, of course), so I know all the new-in sections like the back of my hand. The one high-street store I’m most impressed with right now? H&M, as the new collection is packed with expensive-looking, “Where did you get that?”–inspiring pieces. You may have once thought you can only head to the more expensive Conscious collection for more premium picks, but there are mainline pieces that look just as luxe. My trick to finding the best buys is to shop in the trend section of the site, which has all the items that will inevitably become Instagram famous.
The site is filled with hidden gems that’ll hold a forever place in your wardrobe, along with some Autumn buys to invest in now. We’ve found knitwear, trenches, dresses and accessories for you to create a chic seasonal wardrobe. These are the hero buys that look way more premium than their price tags. Keep scrolling to shop our editor-approved pieces.
Part of the H&M+ Collection with size range up to 4XL.
I’m always on the lookout for a cable knit sweater, this one ticks all my boxes.
This will sell out, mark my words.
Swoon, Im obsessed.
It wouldn’t be a H&M round up without a LBD. This one fits like a dream.
Surely this is the colour of the season? We’ll be wearing ours with a leopard skirt and chunky boots for a easy transseasonal look.
I’ll be easing my way back into actual shoes after a Summer of sandals with these chunky loafers.
Run don’t walk, this skirt is gonna sell out fast.
The perfect combo of comfy and cool, a classic all-rounder in your wardrobe.
Its giving me The Frankie Shop vibes, with it’s wool weave and boxy shoulders.
It wouldn’t be a H&M round up without a Breton thrown in, they always have the best selection.
This cardigan is the perfect throw on with a Summer frock, or pair with the matching dress here
This has Isabel Marant vibes all over it non?
The classic shirt gets a update with its oversized shape and pop of colour.
H&M have nailed the chunky boot this season.
The trouser shape of the Summer, plus they come in sizes up to a 22.
IRL this looks way more expensive than it actually is.
The classic gym bag gets a update, this time in linen.
It’s the details on these cowboy boots that have me hooked plus they are under £100.
