This may or may not be team Who What Wear’s favourite time of year. One, because who doesn’t love a little Christmas cheer? And two, because it’s when all our favourite retailers start dropping their prices in the end of season sales. Yes, sales season can get a little chaotic, but if you approach it calmly and sensibly—with a little advice from your friendly WWW editors—it can be the perfect time to spend less investing in the classics and pieces you will love for seasons to come.
One brand in particular has my full attention with their winter 2022 sale, and that’s Reformation. Personally, I’ve always been a fan of how the brand manages to balance their sustainable mission with an ability to create cult products we all want in our wardrobes. And I’m not just talking about you and me, I’m sure you’re aware some of the most famous celebrities in the world (who have the pick of any brand) are also big Reformation fans. You only need to take one look at J.Lo’s honeymoon wardrobe to see that. From their responsible denim to recycled cashmere, and of course the famous dresses—the collections are full of covetable, great quality and timeless pieces you’re unlikely to regret.
The only thing is, I wouldn’t exactly call Ref affordable, and while it’s not in the unattainable realms of luxury brands like The Row, the prices can sometimes creep up into expensive territory. This, of course, can be a totally understandable side effect of more sustainable processes, but the Reformation sale is my hack for being able to invest in their amazing, responsible clothing with more reasonable price tags.
This winter’s Reformation sale is particularly good, with some of the brand’s most popular items included with up to 40% off. I can vouch for the Cynthia jeans (the perfect straight leg style) and the Mason pants (the perfect wide-leg trousers) from experience, but there are also plenty of pieces I’ve had on my 2022 wish list that I can’t wait to try: The striped cashmere jumper, Henrietta knit dress, grey wool coat and Karli jeans are staples I know I’ll wear on repeat. I already had the Remy boots in my basket pre-sale (don’t you love it when that happens?) And I’m currently deciding between the beautiful Brogan and Lorenzo dresses to wear for Christmas Day, New Year’s Eve and a number of winter weddings I have coming up next year.
To save you time, I scrolled through the entire edit and picked out 30 items that I genuinely believe would be worth investing in. So, if you’re a fan like me, keep scrolling to see the best pieces in the Reformation winter sale right now.
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