For those of us who are into fashion, people-watching is both an enjoyable sport and an information-gathering exercise. I know I’m not the only one who sources most of their style inspiration from well-dressed strangers on the street (and on Instagram), but observing passing outfits can also teach us which trends we should be paying extra-close attention to.
Since London Fashion Week took place in mid-February (followed by Milan and Paris), our team has noticed a number of defining looks emerging from the capital. While the beauty of street style is that it’s varied and unexpected, there’s no denying the popularity of certain shapes, colour palettes and cult designer buys. From the noughties trouser dominating the season to the updated take on denim, we’re pretty sure you’ll be just as excited about these pieces as everyone else seems to be.
It’s not in our nature to gatekeep our fashion findings—so, scroll on to see the 11 items Londoners are loving these days, then shop our top picks below.
Style Notes: Believe it or not, tweed is cool now. If in doubt, pair your bouclé set with hot pink accessories, like this Fashion Week attendee.
This T-shirt cut makes the tweed trend feel more wearable.
Such a current shape.
A jacket and mini skirt duo always look chic, but if you’re not ready for a co-ord try a tweed jacket with denim.
Style Notes: If you somehow hadn’t noticed,cargos are big news for 2023—especially as we enter the milder months.
These will go with everything.
This pair looks really premium. Well done, H&M.
Style Notes: Party season might be long behind us, but according to the London fashion set, there’s never a wrong time to wear a pair of shiny shoes.
Trust me, people will constantly ask you where you got these.
For those who favour flats.
Style Notes: Bomber jackets are showing all signs of sticking around. Invest in a high-quality leather or satin iteration to ensure it lasts.
I love this rich brown shade.
Shorter silhouettes are cropping up more and more (excuse the pun).
Style Notes: Frankly, we’ve been a little surprised by the sheer volume of frilly-tiered skirts we’ve spotted on the streets of London. But it’s a pleasant surprise; as we enter brighter days, this is precisely the kind of fun fashion we’re into.
So romantic.
Proof that lacey, maximalist skirts can indeed be styled for the everyday.
Style Notes: We don’t usually make a fuss over logo-adorned pieces, but there’s no denying the popularity of Loewe’s anagram-embroidered jeans.
This cult buy is selling out fast.
A subtler take on the logo look.
Style Notes: Can you think of anything more mood-boosting than a colourful fringe-trimmed dress? Me neither, especially with the summer holidays creeping closer and closer…
This ticks another key trend box, crocheted fabrics.
If you’re not totally sold on this look, start with a minimal black version.
Style Notes: No matter how simple the outfit, a pair of supersized earrings will completely transform it—particularly if you scrap your hair back into a sleek bun.
Wearable works of art.
A quick and easy way to add some colour into your look.
Style Notes: This one wasn’t so shocking, because we’ve been seeing double-denim everywhere for the past few months. Our enthusiasm certainly isn’t waning, though.
Agolde’s denim is made to last.
You’ll reach for these jeans on a daily basis.
Style Notes: Londoners are a busy bunch, so it makes sense that they would go hands-free with a crossbody. Sling-style bags seem to be the dominant choice.
Who What Wear writer Florrie has nothing but good things to say about this £15 bag.
The high-street find that reignited our love of crossbody bags.
Style Notes: As appealing as fresh trends are, we always feel unparalleled joy when a classic piece is appreciated by the masses. This time around, it’s the trench coat.
Camel trench coats have proved their timelessness time and time again.
This relaxed fit is perfect for the warmer months.
