- Endeavor Group Holdings will take 51% controlling interest
- Speculation had swirled that WWE was up for sale
WWE and the company that runs Ultimate Fighting Championship will combine to create a $21.4bn sports entertainment company.
A new publicly traded company will be formed that encompasses the UFC and WWE brands, with Endeavor Group Holdings Inc – the current owner of the UFC – taking a 51% controlling interest in the new company. Existing WWE shareholders will hold a 49% stake.
