If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. Between trend forecasting and new arrivals, if it’s worth adding to your wardrobe, we’ve probably written about it. Whether you’re interested in investing in the season’s biggest trends or need simple outfit ideas, Who What Wear has you covered.
Now, as April nears its end, it’s time to turn the spotlight back on our favourite shoppers—you! Below, you will find the most popular fashion pieces that our readers (and, let’s be honest, staffers) actually purchased over the past month, along with a few notes about why we also love each item. Think of it as a bunch of Who What Wear recommendations, seconded by hundreds—sometimes even thousands—of our readers, updated monthly to reflect the proven most popular buys of the moment. We’re highlighting every piece that’s been backed by you, and is genuinely worth adding to your shopping cart. Intrigued? We hope so. Keep scrolling to see the most popular fashion items our readers purchased this month.
There’s really no wonder this easy COS dress has been the number one bestseller in May. Especially since it sold out so quickly in its former iteration last year as well. It’s extremely flattering, loved by influencers and editors alike, and it’s the perfect dress to wear to work on summer days.
I love the blue but the pink would be amazing as a wedding-guest dress too.
The black is a year-round staple.
A crisp white linen shirt is the key to looking rich in summer, so when there’s one available on the high street for under £25, it’s a no brainer. Clearly.
The blue striped version is also heavenly.
The Row have updated their famous fishermen sandals for 2023 in this slightly less chunky iteration—and we’re all in love. They may be a serious investment, but The Row’s quality and timelessness cannot be understated. You’ll be able to wear these for a very long time.
They come in a fresh white version too.
After I waxed lyrical this month about how perfect this £7 (yes, £7!!!) tank top is, I’m glad to know you’ve followed my advice in droves to make this one of our top-selling products in May. Trust me, you won’t regret it.
I also have it in black, which is just so useful.
So many chic people wore this blazer at COS’s recent Atelier fashion show in Paris earlier in the month, proving that you don’t have to spend thousands to look impeccable on the front row. When it landed online Who What Wear readers helped it sell it out almost instantaneously. It’s just been restocked, though, so you’re in luck if you missed out the first time around.
Sometimes, the best trousers are the simplest ones. Influencers have been loving these particular linen trousers for a few years and Arket thankfully keeps bringing them back each summer season. I have them in two colours, so I’ve not not being contributing to the high sales numbers. What can I say? I practice what I preach.
I just invested in this striped pair.
@Deborabrosa has these so I copy her styling ideas often.
If you haven’t seen these perfect baggy jeans all over your IG feeds recently, you’ve been following the wrong people. Hoards of best-dressed influencers have been raving about them, so much so that Who What Wear UK shopping editor, Remy Farrell, recently reported on them specifically. I haven’t personally tried the jeans yet, but their many fans can’t all be wrong now, can they? Unsurprisingly, I’ve been convinced and these jeans are waiting patiently for payday in my NET-A-PORTER basket as we speak.
We’re no strangers to the undeniable pull of a Loewe basket. Most of the Who What Wear team own one in some form or another. They’re eternally chic, and instantly elevate what could otherwise be a plain summer outfit. I’m preaching to the choir, though, because Loewe’s baskets have been flying out since the sun first appeared at the beginning of May. This Iraca palm version is proving to be the most popular style right now, but the brand new font tote and classic raffia basket are close behind it.
Yes, it’s still near impossible to get hold of the white Adidas Sambas if you’re under a size 6.5. That’s not stopping Who What Wear readers though, and the black version (in stock at ASOS now) and new pink styles are proving incredibly popular.
Not Sambas exactly, but these Bermudas do the same job and, if anything, are even cooler for being a little different.
We’ve lost count of how many times COS’s leather crossbody bag has sold out and been restocked again. And while it’s selling out slightly less frequently these days, it’s still extremely in demand, especially with Who What Wear readers who bought literally hundreds of this bag in May.
A great white dress is a summer essential.
So pretty for spring and summer. If you’re not a florals fan, it comes in black too.
If you need inspo for how to style this dress, you’ll fine it here.
Of course, this iconic tank is selling like hot cakes. Look out for regular restocks.
The white T-shirt everyone in fashion wears.
Slimmer legs are returning!
The fashion industry’s favourite high street trouser.
Celebrity stylist and uber-chic Instagrammer, Angie Smith, recommended this as the most flattering swimsuit she’s ever tried, in her expert’s picks earlier this month.
H&M’s best-selling blazer is so versatile.
This bag is TikTok famous.
This beautiful woven bag keeps selling out.
This post was originally published at an earlier date and has since been updated.
