In just one swipe of my For You Page you’ll find three clear categories of videos that Tiktok has deemed to be my favourite. One, style inspiration (mostly Scandi if you’re wondering). Two, fashion dupes because, let’s face it, as much as I’d love to invest in the real thing sometimes (read: always) my budget just doesn’t stretch that far. Finally, and most prevalently, viral beauty products—that’s what I’m focused on today.
As someone who grew up learning how to do makeup on YouTube, the progression to TikTok was a natural, easy one to make. Not only do we get to see new beauty treasures uncovered by fellow makeup fiends, but exactly how to apply them. And find out if they’re actually worth the splurge. Over the past few months, my saved folder has filled up with the most-coveted beauty purchases around, all waiting patiently to be added to cart. Finally, I’m ready to take the plunge, mostly because I found all these treasures in the Amazon Prime Day sale. From viral mascaras to much-loved foundations, sweat-proof setting spray to hair care worthy of a double tap, this list of deals covers an array of beauty-related topics, but I’ve kept it concise to the highest rated options.
Ready to save? Let’s go.
Regardless of that video, the results are clear from others. A few swipes of the sky high mascara is all it takes to have falsies-looking lashes.
If you’re hunting for the ‘glass skin’ look, then starting with this glow priming moisturiser by Elemis should be on your list.
If you search for Elemis in TikTok you’ll find a lot of positive reviews for all their products. But one that gets the most time is the Superfood Midnight facial.
However you apply it—back of the hand, fingertips or slathered on like Meredith, rumour has it that L’Oréal’s True Match foundation is one to have in your makeup bag.
As soon as temperatures began to rise this summer, TikTok was alight with setting sprays. And this Urban Decay one seems to be a beauty maven favourite.
Watch almost any ‘get ready with me’ and you’ll notice this little concealer stick. Hide dark circles or opt for a darker hue and use as contour, this is a popular choice.
If you don’t know what this small black pot is, let me fill you in. It’s a primer unlike any other in that it’s a jelly-like consistency that blends into a matte primer and comes highly acclaimed on TikTok.
This exact roller has been all over my FYP for weeks. Perfect for the warm days ahead simply swipe over your makeup to remove shine on-the-go.
Now this is one I can personally vouch for. Taking my favourite powder puff I apply this to any spots or concerns and they instantly begin to disappear.
If you’re on hair Tok, you’ll have heard about this. A hair mask that nourishes, hydrates and cares for curls, plus its won plenty of awards.
Glossy makeup is still thriving, and Kiko Milano’s jelly lipstick is the ultimate finishing touch. Choose from an array of colours.
Though not brand specific, it’s worth having a full set of makeup brushes to apply the TikTok viral products we’ve seen so far.
Cerave sits high on the list of all beauty lovers for the simple reason that it works. Personally, I use this one even though I have oily skin.
Online or IRL, you’ve probably spotted (excuse the pun) people covering their spots with these circular patches. Firstly to aid healing, and secondly, to avoid picking or prodding.
For any DIY beauty followers out there you’ll know there’s plenty of conversation around lash dyes right now. Eylure’s affordable option is a clear winner, and I can personally attest it’s easy and works.
Yes, I also use the brow dye.
Garnier’s Hair Food mask was the first to go viral with the shampoo and conditioner quickly following. Now, you can get the whole set together, and for less on Prime Day.
This summer I’ve been on a mission to have smooth, hydrated skin, and TikTok has declared Coco & Eve’s exfoliant one of the best. And now is the time to snap up a discount.
After you have thoroughly exfoliated, a highly hydrating cream is a must. And this whipped body cream is exactly what I’ve been searching for.
If you follow any skincare gurus you’ll know all about the love surrounding the Gua Sha and the Jade roller. Personally, I think any brand will do for these, and this set gives you both for a very reasonable price right now.
On the topic of skin care tools, the buzz behind ice globes and cooling devices is clear. Simply pop in the freezer and apply the cool Cryo Sticks to puffy under eyes and massage into skin.
Now this is my own personal recommendation. As someone who had severe acne I was taught to use a different face cloth each day to dry my face after washing and this affordable pack will ensure you always have a clean cloth to hand.
