Showgoers at the COS Atelier S/S 23 show looking chic wearing the brand’s signature minimalist pieces.
I think, by this point, we’re all aware of how great it is to have COS as a part of our great British high street, whether you’re a super-fan whose wardrobe only consists of the brand’s minimalist designs or a fair-weather shopper who pops in when you’re in need of a perfect white T-shirt. Since it landed on our shores back in 2007, COS has managed to become the arbiter of understated style, expensive-looking basics and a haven for capsule wardrobe staples—all at the more affordable end of the spectrum. And that’s the key to its success—COS has been democratising the ‘quiet luxury’ aesthetic for many years before that phrase was on everyone’s lips. It’s where everyone from Vogue editors and A-list celebrities, to my mum turns if they want to find quality classics that are design-led and anything but boring.
The brand’s COS Atelier show last season (think a premium edit of its most elegant pieces) in Paris was proof enough of how elevated the high-street designs feel and how effortlessly they can translate onto a high-fashion crowd. Celebs and editors, models and influencers alike attended the show sporting the same blazer I just picked up on Oxford Street on my lunch break.
Here at Who What Wear, we have access to a whole heap of data that means we can really see (not just on our Instagram feeds) what people are shopping, sometimes in the hundreds and thousands. This way we get a genuine idea of the key buys that are truly worth the money, and unsurprisingly COS is one of the brands that consistently crops up in these best sellers. And so, since we all want to know the buys that have been backed by the hard evidence of other people’s trust, I thought it would be insightful to share with you the brand’s most popular buys of the year so far. From hero basics that you’ve probably been searching for, like perfect vests, T-shirts and shirts, to cult items like thatcrossbody bag, and thosewide-leg trousers—they’re all in this list. As you’d expect, though, everything shares the signature COS characteristics, making them versatile, timeless investments you’ll be unlikely to regret.
Keep scrolling to see and shop the top 15 COS best sellers of 2023 so far…
This has been seen on so many of the most stylish people. It’s become a modern cult classic.
I’ve lost count of how many times this bag (in all colours) has sold out.
We recently showed you five chic ways to wear this easy dress.
This has the potential to be your most-worn wardrobe item.
Everyone needs a perfect white tank top in their collection.
Choose from eight different colours (from neutrals to brights), or take one of each—you won’t regret it.
I’d call these trousers famous, as they’re that popular. Luckily COS has brought them back for 2023, and they’re in stock now.
I have them in black and beige, but they also come in fun brights too.
If you’ve spent your life searching for the perfect white T-shirt, you’ve just found it.
This comes in nine different colours (thank you, COS).
Don’t underestimate how useful a great leather belt is, especially this one. I have it, and it really elevates any simple outfit.
2023 is embracing the long knitted skirt, and COS has two different iterations that have both been selling like hotcakes.
Wear with the matching top for a chic, fail-safe outfit.
How smart is this black number? We predict it will also pop up in classic beige soon too.
Another key classic that COS has done perfectly.
I love this as an alternative to white, but I’m also a fan of the baby blue style for adding a pop of colour to your regular rotation.
These trousers are the holy grail since they’re both comfortable and chic, which is probably why you’ve bought so many of them.
The cream feels really elegant as well.
You might think of COS for great workwear, but its denim offering is also exceptional. These are COS’s most popular jeans, and we can see why.
The quality of COS denim feels like it should have a much higher price tag.
I recently went into the store and this dress stood out to me as such a versatile, easy piece.
A blazer is a key capsule wardrobe staple, so it’s unsurprising that COS does so many great options.
This jumper may only have been online a couple of weeks, but it’s already cropping up as one of COS’s best sellers for 2023 in our data, and it’s only going to get more and more popular.
How chic is the navy iteration?
Another iteration of COS’s popular wide-leg trousers.
