I’d Never Spend £600 on Designer Trainers—Here’s What Brand I’d Buy Instead

I’d be willing to hazard a guess that you have at least one pair of trainers in your wardrobe. Even the most high maintenance and well-polished dresser knows the value of a truly comfortable shoe, and for the times that a loafer or a sandal just won’t cut it, there are some moments that require a trainer. Lazy weekends, running errands, long walks, no matter what’s on your schedule; there’s no more reliable shoe than a trainer for getting you comfortably from A to B, making it one of the hardest working pieces in your wardrobe. But if you haven’t invested in a good pair of trainers recently, you might have missed the current trend happening south of our ankles.

White trainers are a classic (and if the recent spike in sales of Adidas Sambas taught us anything, it’s that there are 100 different ways to wear a white shoe), but in a surprising move away from quiet luxury, fashion people are suddenly gravitating to bold, statement and graphic trainers to brighten simple outfits, and there’s one brand in particular thats rising in searches to rival even the biggest celeb favourites.

Style Notes: Hailey Bieber ticks off three trends in one outfit by sporting a bomber jacket, baggy jeans and a colour bright trainer.

Style Notes: Bella’s hiking-boot-meets-trainer is exactly the kind of “ugly dad” shoe making its way back onto the market.

Style Notes: The pop of green from Jennifer Lawrence’s Adidas trainers lift an otherwise dark outfit.

If you like New Balance’s colour palette, Adidas’ comfy soles, and Salomon’s Gorpcore appeal, you’re going to want to check out HOFF. The Spanish brand specialises in colourful trainers with a standout silhouette, and judging by just how quickly searches for HOFF trainers have risen on Google, they might be set to rival the minimalist trainer we’ve come to rely on. After a cursory glance on the M&S website (yes, they’re stocked on high street retailers too) I notice pairs being viewed and added to basket while I scroll, a good sign of a sure fire winner.

So, should you be wondering what to wear in autumn now that sandal season is over, keep scrolling to see the HOFF trainers that team Who What Wear love. They have all of the impact of designer trainers without the eye-watering price tag. Win, win.