I’m Obsessed With This Secret Zara Brand—21 Pieces That Look Ultra Luxe

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I'm Obsessed With This Secret Zara Brand—21 Pieces That Look Ultra Luxe

If you’re anything like me, you’ve probably been shopping at Zara for a while now. Whereas you once checked the new-arrivals section of the brand’s app on a twice-weekly basis, you’ve now found yourself slowing down, only scanning it once a week and occasionally stopping inside a nearby store on your lunch break. (That’s what I call progress.) Though most collections remain chic, not to mention shockingly expensive looking, I’ve found that some err a bit too far on the youthful side for my taste. Whenever that happens, I turn my attention to Zara’s older and wiser big sister: Massimo Dutti.

The brand was founded in 1985 in Barcelona as a menswear label, acquired in 1991 by Zara’s parent company Inditex, and introduced to womenswear in 1995. With a focus on uncompromising comfort, exquisite tailoring, and effortless wearability, Massimo Dutti seems to check off every box. (It’s no wonder Kate Middleton’s a big fan.) What is worth noting is that, like Zara, there is still work to be done here to make the sizing range more inclusive—many styles only go up to a size 14. Chic clothes are for everyone—retailers, do you hear us?

Keep scrolling to shop the ultra-luxe Massimo Dutti pieces I’m interested in…

A beautiful navy dress that will look lovely with gold jewellery.

You’d be forgiven for thinking this bag was designer!

So simple but such a staple.

It’s never too early, or late, to start investing in those classic items.

So chic.

A sleek pair of wide-leg trousers you can dress up or down.

A stunning dress for winter. I’d wear it with barely-there heels and minimalist jewellery.

One of the most hard-working pieces in my wardrobe.

Last year, Massimo Dutti’s cropped jackets sold out so fast and appeared one very influencer from London to NYC. This one is set to be just as popular…

This coat will last you for many winters ahead.

We’re all obsessed with this shape of earrings.

This chocolate midi is just gorgeous.

The heels that have the whole office talking. And are also available in black.

This coat makes me feel excited for the winter.

A cashmere skirt? Yes, please!

Massimo Dutti leather coats always look designer.

A classic shirt is a staple, no matter the time of year.

Throw everything in and go!

We’re still in love with the waistcoat. For A/W 2023 they’ve gone longline.

The chicest black cardigan for the winter.

Statement Jewellery can really make a look.

Next up: Winter Is Coming – 7 Shoe Trends That Will Dominate the New Season 

This story was originally published on Who What Wear US and has since been updated.

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