Whenever I’m in the mood to treat myself to something new—something affordable to scratch the itch but still make all my existing outfits feel fresher—I always head directly to two places: H&M and Zara. Both retailers have nuanced and often elevated takes on the trends and appeasing price tags, so I don’t think I need to go into detail as to why I find them so appealing. However, just because I get the urge to shop doesn’t mean I do so frivolously or without consideration.
Aida wears a top from Zara.
Sure, there are pretty pieces in every H&M and Zara category, but that makes their respective websites a bit of a trap where appearances can easily lull you. However, when I shop H&M and Zara, I do so with as discerning an eye as possible, seeking out the pieces that go beyond the current season and that genuinely fit with my aesthetic. While everyone has their own personal style, I do believe I’ve managed to curate an edit of the best Zara and H&M fashion items that won’t date for anyone. Take a look below, and hopefully, you’ll find something you love.
How gorgeous is this wool coat?
Velvet Mary Janes are such a great winter shoe choice for when you want to be smart yet comfy.
I just love this super cosy grey sweater. Wear with wide-leg trousers and trainers or dress it up with jeans and heeled boots
Practical and chic, all in one.
An ideal layering piece for this colder weather we’re experiencing.
A blazer you’ll love and wear forever.
Knitted dresses are my best friend in this kind of weather when I want to be warm but also look put together.
These gorgeous jeans come in sizes 4-22.
It is slightly more expensive than your average high-street knit, but it is so timeless, I think it’s worth it.
Such a chic jacket.
A leather skirt will work hard in your wardrobe for years to come.
A gorgeous mid-blue wash.
I’m seeing these with a cosy sweater and trainers or heels and a blazer.
You can’t go wrong with a classic navy jumper.
I have this and have literally worn it every single day since October.
A fab LBD.
I can’t get over how expensive this suede bag looks.
Boots that were made for party season and beyond.
I love the idea of wearing an all grey outfit.
What a jumper!
These trousers come in size 4-30 and in petite lengths too.
