If there’s one secret to shopping the high street that us fashion editors would like to gatekeep, it’s H&M’s Premium Selection edit. The collection is always full of seriously expensive-looking, thoughtful designs that could genuinely pass for designer. Exaggerated proportions, premium tailoring and a classic colour palette make it the first port of call for fashion people looking for elevated items on the more affordable high street.
The quality of the materials used is much better than the main line—pure silk, cashmere and real leather regularly feature—meaning these pieces will last muchlonger in your regular rotation. Yes, this often also means a slightly higher price point than you might expect from H&M, but I can confirm it’s really worth it to get so much more out of your items.
Whilst I’m certainly partial to the Premium Selection suiting, outerwear and basics, it’s the knitwear that has always stood out to me the most. For A/W 23, in fact, the brand introduced a number of gorgeous oversized cashmere-blend knits that sent the Who What Wear UK editors into what can only be described as a frenzy. Understandably, these perfect jumpers kept selling out within hours of restocks and new colourways landing.
Next Up: The 9 Most Expensive-Looking Pieces on the High Street This Week
This story was published at an earlier time and has since been updated.
