It’s finally time for Target’s annual designer collaboration, and this one stands out from its most recent slate, like Kate Spade and DVF. This time, the reader-favorite retailer has partnered with the nearly 200-year-old outdoor lifestyle brand Woolrich on an ultra-cozy, adventure-ready, and dare we say: lumberjack-chic collection.
Beyond buffalo-check womenswear and menswear — which Woolrich popularized — you can fully embrace your adventurous side out on the trails or in your humble abode with a range of Target-exclusive accessories, homeware, outdoor gear, and food and drinks. Think: landscape-printed fleece zip-ups, sheep-covered pillows, binoculars, and new maple syrup Kodiak pancake mix. So while Woolrich’s high-quality and durable apparel may typically cost you a pretty penny, this Target collaboration makes the heritage brand’s designs (and expanded categories) more accessible to a broader audience — with most price points falling under $40.
“Woolrich x Target is all about fashion meeting function to help consumers embrace the outdoors in style,” said Jill Sando, Target’s executive vice president and chief merchandising officer, apparel & accessories, home and hardlines in a press release. “From the Quilted Sheep Tote Bag to the Buffalo Check Outdoor Wearable Throw, to the amazing inflatable kayak, and so much more, I love how Target and Woolrich have worked together to create something that’s fun and affordable.”
The classic utilitarian aesthetics and functional features get a playful Target spin à la vibrant colorways, playful sheep graphics, printed reversible styles, and even a campaign shot in New York to show how Woolrich’s designs can translate into “modern urban style.” So whether you break up your buffalo check “Pennsylvania tuxedo” with a graphic tee, cargo pants, or quilted skirt, you’ll look and feel confident taking on camping sites or bustling crowds.
Woolrich’s creative director, Heekyun Kim, said in the release: “This collaboration with Target represents an exciting opportunity to introduce our iconic designs, like our legendary buffalo check, to a new generation of explorers. We are proud to create a collection that honors our archives while making the Woolrich spirit of adventure accessible to all.”
The collection officially drops tomorrow, October 18 at 3 a.m. EST, but you can preview the 100-plus item range now.
Click on to see our favorite Target x Woolrich collaboration looks so you can add to cart ASAP with a plan!
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.
Woolrich x Target Collab
Woolrich x Target Western Jacket, $, available at Target
Woolrich x Target Belted Mini A-Line Skirt, $, available at Target
Woolrich x Target Sheep Print Pullover Sweater, $, available at Target
Woolrich x Target Loopy Yarn Crewneck Pullover Sweater, $, available at Target
Woolrich x Target Buffalo Check Silky Bandana, $, available at Target
Woolrich x Target Collab
Woolrich x Target Buffalo Check Long Sleeve Button-Down Flannel Shirt, $, available at Target
Woolrich x Target Hooded Sweatshirt, $, available at Target
Woolrich x Target Buffalo Check Midi A-Line Pleated Skirt, $, available at Target
Woolrich x Target Buffalo Check Fleece Vest, $, available at Target
Woolrich x Target Men’s Mid-Rise Straight Fit Cargo Pants, $, available at Target
Woolrich x Target Collab
Woolrich x Target Floral Relaxed Cardigan, $, available at Target
Woolrich x Target Quilted Jacket and Floral Vest, $, available at Target
Woolrich x Target Floral Long Sleeve Utility Midi Shirt Dress, $, available at Target
Woolrich x Target Large Canvas Tote Bag, $, available at Target
Woolrich x Target Floral Button-Down Long Sleeve Collared Utility Shirt, $, available at Target
Woolrich x Target Collab
Woolrich x Target 72″x54″ Buffalo Check Outdoor Wearable Throw, $, available at Target
Woolrich x Target Embroidered Baseball Hat, $, available at Target
Woolrich x Target Collab
Woolrich x Target Adult Beanie, $, available at Target
Woolrich x Target Floral Puffer Jacket, $, available at Target
Woolrich x Target Floral Midi A-Line Pleated Skirt, $, available at Target
Woolrich x Target Quilted Sheep Tote Bag, $, available at Target
Woolrich x Target Collab
Woolrich x Target Plaid Shacket, $, available at Target
Woolrich x Target Mid-Rise Straight Leg Slouchy Cargo Pants, $, available at Target
Woolrich x Target Men’s Plaid Shacket, $, available at Target
Woolrich x Target Plaid Throw Blanket, $, available at Target
Woolrich x Target Collab
Woolrich x Target Loopy Yarn Sweater Vest, $, available at Target
Woolrich x Target Quilted Midi A-Line Skirt, $, available at Target
Woolrich x Target Graphic Print Short Sleeve T-Shirt, $, available at Target
Woolrich x Target Graphic Print Cotton Bandana, $, available at Target
Woolrich x Target Large Canvas Tote Bag, $, available at Target
Woolrich x Target Collab
Woolrich x Target Denim Shacket, $, available at Target
Woolrich x Target Sheep Graphic Print Short Sleeve Crewneck T-Shirt, $, available at Target
Woolrich x Target Buffalo Check Pullover Sweater, $, available at Target
Woolrich x Target Large Canvas Tote Bag, $, available at Target
Woolrich x Target Buffalo Check Midi A-Line Pleated Skirt, $, available at Target
Woolrich x Target Men’s Mid-Rise Straight Fit Cargo Pants, $, available at Target
Woolrich x Target Collab
Woolrich x Target Floral Zip-Up Fleece Jacket, $, available at Target
Woolrich x Target Printed Landscape Zip-Up Fleece Jacket, $, available at Target
Woolrich x Target Men’s Mid-Rise Straight Fit Cargo Pants, $, available at Target
Woolrich x Target Collab
Woolrich x Target Binoculars with Case, $, available at Target
Woolrich x Target Buffalo Check Melton Jacket, $, available at Target
Woolrich x Target Sheep Graphic Print Short Sleeve Crewneck T-Shirt, $, available at Target
Woolrich x Target Buffalo Check Midi A-Line Pleated Skirt, $, available at Target
Woolrich x Target Collab
Woolrich x Target Plaid Shacket, $, available at Target
Woolrich x Target Floral Long Sleeve Utility Midi Shirt Dress, $, available at Target
Woolrich x Target Men’s Twill Shacket, $, available at Target
Woolrich x Target Large Patchwork Tote Bag, $, available at Target
Woolrich x Target Mid-Rise Straight Leg Slouchy Cargo Pants, $, available at Target
Woolrich x Target Collab
Woolrich x Target Tortoise Frame Aviator Sunglasses, $, available at Target
Woolrich x Target Buffalo Check Long Sleeve Utility Midi Shirt Dress, $, available at Target
Woolrich x Target Short Sleeve Western Jumpsuit, $, available at Target
Woolrich x Target Sheep Bag Charm, $, available at Target
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