One interesting part of being a Who What Wear editor is seeing what our readers are into. We often analyze shopping data, and I’ve previously covered what the most-bought items of 2025 were, as well as which designer bags our readers were buying this summer. With fall here, I was curious to see what’s being bought for the new season. To do this, I looked at items that had 30 sales or more between August 1 and September 25.
As I was going through the data, two things were immediately clear. First, our readers are focused on buying under-$200 wardrobe staples right now. Second, there’s one brand that was shopped the most. Adidas came in first place, with the Samba OG Sneakers being the top-purchased item (126 times). Other pairs from the brand include the Tokyo Low-Top Sneakers, Taekwondo Mei Ballet Flats, Samba Jane Sneakers, and Japan Low-Top Sneakers, totaling 384 pairs of Adidas sneakers purchased in the past two months alone.
Coming in second place for the most-purchased item was Quince‘s Organic Cotton Boyshorts with 112 sales, and third place went to Nordstrom‘s Maddox Ballet Flats with 103. The retailer had several other best sellers too: COS’s Satin Wide-Leg Pull-On Pants, Cotton On’s ’90s V-Neck Three-Quarter Sleeve, and BP’s Crewneck Cotton-Blend Cardigan. Another brand that was all over the data was J.Crew, including basics like the viral $98 Luna Pants and various Rollneck silhouettes.
Below, take a look at the items our readers bought (so far) this fall, starting at $25.
Shop Reader-Favorite Fall 2026 Items
Adidas Samba OG Sneakers
126 purchased
Quince Organic Cotton Boyshorts
112 purchased
Nordstrom Maddox Ballet Flats
103 purchased
Adidas Tokyo Low-Top Sneakers
97 purchased
COS Satin Wide-Leg Pull-On Pants
92 purchased
J.Crew Luna Pants
69 purchased
J.Crew Tiny Rollneck
61 purchased
Adidas Taekwondo Mei Ballet Flats
55 purchased
Adidas Samba Jane Sneakers
55 purchased
Adidas Japan Low-Top Sneakers
51 purchased
Reformation Olina Cropped Pants
47 purchased
COS Clean Cut Long-Sleeve T-Shirt
47 purchased
Levi’s 725 High-Rise Bootcut Jeans
47 purchased
J.Crew 2025 Rollneck Sweater
44 purchased
J.Crew Rollneck Reversible Cardigan
40 purchased
J.Crew Perfect-Fit Crewneck T-Shirt
39 purchased
H&M Fine-Knit Cardigan
38 purchased
Madewell The Easy Shirt
37 purchased
Reformation Eli Oversized Shirt
36 purchased
Cotton On ’90s V-Neck ¾ Sleeve
35 purchased
Nordstrom Relaxed-Fit Pima Cotton Crewneck T-Shirt
35 purchased
BP Crewneck Cotton-Blend Cardigan
34 purchased
J.Crew Verona Ballet Flats
32 purchased
Madewell The Greta Glove Flats
32 purchased
J.Crew Short-Sleeve V-Neck Sweater
31 purchased
Reformation Clara Cashmere Crew Cardigan
31 purchased
J.Crew Cosmo Pants
31 purchased
J.Crew Boyfriend Jersey Relaxed Long-Sleeve T-Shirt
31 purchased
