I’ll be the first to admit that I’m often a little apprehensive about shopping the sales. My over-excitement tends to get the better of me, and before I know it, I’ve spent considerably more than I ever intended. So, with Amazon Prime Day on the horizon, I did what any sensible Shopping Editor would do: made a list of exactly what I’m looking for and vowed not to stray from it. The best part? Almost everything on my wish list is already discounted in Amazon’s early Prime Day deals.
From the ever-elegant JW PEI Hana tote and a classic pair of Levi’s jeans to the Oura Ring, I’ve desperately wanted since first hearing about it, the early deals are already surprisingly good. There are chic ballet flats, perfect transitional jackets, some of my favourite beauty tools and even the Medik8 Retinal Serum I use every single day—all reduced ahead of the main event.
So, rather than getting distracted by the thousands of deals already appearing, I’ve done the scrolling for you. Keep reading to shop the best early Amazon Prime Day deals actually worth adding to your basket.
When Is Amazon Prime Day 2026?
Amazon Prime Day or Amazon Prime Big Deal Days 2026 runs from 6 to 7 October. The two-day shopping event is exclusive to Amazon Prime members and kicks off the retailer’s festive shopping season.
What Fashion Items Are Worth Shopping During Amazon Prime Day
Prime Big Deal Days fashion deals often include clothing, footwear, handbags, activewear, jewellery and accessories. With the sale taking place in October, it’s a particularly good time to look for autumn and winter staples such as coats, knitwear, boots, denim and cold-weather accessories.
Shop The Best Amazon Prime Day 2026 Deals
Cropped trench coats are the perfect transitional jacket.
Designed to target fine lines and uneven texture, Medik8’s retinal is exactly the kind of skincare staple worth stocking up on when it’s reduced.
A classic tennis bracelet is one of those jewellery pieces that never really dates.
JW PEI’s Hana tote is a perennial Amazon best-seller, and looks 3x the price.
If you’re looking for a great pair of everyday black leggings without a premium price tag, these are well worth knowing about.
These look so expensive.
Medik8 is one of those skincare brands I’m always excited to spot on Amazon, and this everyday moisturiser is a particularly good find.
The Oura Ring has been on my wish list for what feels like forever, so naturally, it was one of the first things I searched for in the sale.
A denim jacket is one of those pieces I reach for every autumn.
Knee-high boots are a non-negotiable in my autumn wardrobe, and this sleek leather pair looks far more expensive than you’d expect.
My chicest friend owns this expensive-looking bag, so naturally, I was ecstatic to find it in the Amazon prime day sales.
A simple cardigan earns its place in practically every autumn wardrobe.
I’m always looking for ways to recreate that bouncy, salon-style blowout at home, and this multi-styler makes a convincing case.
At-home LED masks can be a serious investment, which is exactly why I keep an eye out for them during Amazon sales.
JW PEI has mastered the art of creating expensive-looking handbags at surprisingly accessible prices.
Braun’s Silk·expert Pro uses IPL technology for long-term hair reduction and is designed to automatically adapt the intensity to your skin tone.
A Nespresso machine is one of those home buys that instantly makes mornings feel a little more luxurious.
Ballet flats are a permanent fixture in my wardrobe.
A white tee will be the most versatile item in your wardrobe.
You can’t go wrong with a great pair of Levi’s, and this cropped style is particularly good for showing off autumn loafers and ballet flats
A structured top-handle bag always makes an outfit feel more polished.
With its retro-inspired design and traditional milk frother, this De’Longhi machine is the chicest kitchen accessory.
This multi-styler dries, smooths and adds volume, making it a good investment if you’re looking to streamline your hair routine.
The rich, soothing balm is my go-to whenever my skin feels dry or in need of a little extra TLC.
