There have been so many high-street brands jumping on the wedding dress bandwagon over the last few years, which is great news for any couple on a budget, but in my experience, the designs can be a little hit-or-miss, which is less good for the fashion-conscious bride. Yet, it was while trying on pieces for a story on ASOS’s Edition line, that I came across one of the brand’s bridal dresses, and honestly, I had fairly low expectations (or at least a healthy measure of skepticism), but turned out I was wrong.
The dress came in a heavyweight fabric that hung beautifully, and with a simple and chic twisted halter neckline. Dress it up with a sleek veil or headpiece and bunch of wildflowers, and you’d never know it wasn’t a designer piece. I went onto the ASOS app and realised the e-tailer had countless other designs that would satisfy even the pickiest of brides—from sequinned showstoppers to classic lace.
Clearly I’m not alone in this discovery, as in their end of year report ASOS revealed that shoppers snapped up an ASOS Edition bridal dress every three minutes during lockdown, and over 14,000 brides bought the ‘Sophia’ wedding dress to wear on their big day. That’s not a number to be sniffed at. So, for any style-conscious brides-to-be on a budget out there, I would have a cheeky look on ASOS if I were you. You never know—you might just find The One. Scroll down to see and shop my ASOS bridal edit.
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This post was originally published at an earlier time and has since been updated.
