Montreal Impact are now Club de Foot Montréal. They are far from the first North American team to change their identity
In the lineup of 27 Major League Soccer club crests for 2021, there will be three that are new to those who haven’t paid much attention since the end of last season. One belongs to Austin FC who kick off their inaugural campaign as the division’s latest franchise. The other two, however, belong to clubs that have undergone a rebrand.
Indeed, the Houston Dynamo have a new badge while Club de Foot Montreal (CF Montreal) have a whole new identity, bringing to a close their history as the Montreal Impact. This comes after the Chicago Fire unveiled a new look for 2020 and DC United changed badges in 2015. Of MLS’s 10 founding franchises, the New England Revolution are the only ones to have kept their original crest this long. Four (Dallas Burn, Kansas City Wiz, New York/New Jersey MetroStars and the San Jose Clash) have changed identities entirely and go by different names.
Related: Not feeling the (Dallas) Burn: why MLS teams tried to sound more European
