Between the Rock and a hard place: the shoe deal hurting UFC fighters

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Between the Rock and a hard place: the shoe deal hurting UFC fighters

UFC fighters must wear Dwayne Johnson’s Project Rock shoes under a new sponsorship deal, but the Guardian has learned they won’t see any of the proceeds from the lucrative pact

In the lead-up to the final fight on his UFC contract earlier this month, Nate Diaz took aim at Dwayne ‘The Rock’ Johnson over the film star’s recently announced footwear deal with the UFC.

“These shoes fucking suck,” Diaz said while holding up one of Johnson’s Project Rock shoes in front of the camera during an ESPN interview ahead of UFC 279. “Look at these shoes. They made me put this shit on. Fuck these shoes.”

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