I know what you might be thinking. Boden? The home of the British breton and garden-party florals? Yes. Honestly, I’ve been noticing the brand’s designs getting more and more stylish in recent years, and the new spring/summer collection is undoubtedly their best yet. In fact, it’s not just me that’s been eyeing up highlights like their elevated knitwear, versatile dresses and recent denim launch—I’ve overheard so many industry conversations recently where editors and insiders are proclaiming just how much they love Boden right now. A recent influencer campaign has also seen so many of my favourite content creators sourcing and styling up Boden’s best new-in items, and I have to say my wish list is suddenly looking pretty long as a result.
From the linen trousers spotted on Jessca Skye, to that designer-looking collared cardigan and the fresh striped pink shirt on India Sehmi. These are the kind of expensive-looking separates you might expect to find at ARKET or COS, but with the quality that comes from an independent British brand. Luckily for my bank balance, when I went online today to check out with some of these lovely new spring staples, I saw that Boden is actually offering 20% off everything (including their brand new-in items), with an extra 20% off sale, using the code F3Q9 at checkout. And it’s only until Tuesday 8am. Needless to say it was one of those ‘it’s meant to be’ moments, and I thought it was only fair that I shared this insight.
Clearly, Boden’s strong suit these days is an anti-trend approach, with beautiful quality and timeless design front and centre. At the top of my wish list are classic spring items that I want to wear right now, but will also pull out in summer, and next year as well, which automatically makes them great sale buys you’re unlikely to regret.
Keep scrolling to see, in my expert opinion, the best items worth buying for less in Boden’s new-in sale this weekend.
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