If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. Between trend forecasting and new arrivals, if it’s worth adding to your wardrobe, we’ve probably written about it. Whether you’re interested in investing in the season’s biggest trends or need simple outfit ideas, Who What Wear has you covered.
Now, as April nears its end, it’s time to turn the spotlight back on our favourite shoppers—you! Below, you will find the most popular fashion pieces that our readers (and, let’s be honest, staffers) actually purchased over the past month, along with a few notes about why we also love each item. Think of it as a bunch of Who What Wear recommendations, seconded by hundreds—sometimes even thousands—of our readers, updated monthly to reflect the proven most popular buys of the moment. We’re highlighting every piece that’s been backed by you, and is genuinely worth adding to your shopping cart. Intrigued? We hope so. Keep scrolling to see the 30 most popular fashion items our readers purchased this month.
Affordable, and incredibly chic.
Honestly, we’re not surprised this pretty top has been so popular.
Of course, this iconic tank is selling like hot cakes. Look out for regular restocks.
The ideal jeans-and-a-nice-top top.
The white T-shirt everyone in fashion wears.
We found a chic little jumper for you.
If you need inspo for how to style this dress, you’ll fine it here.
So easy to throw on, we’re not surprised this dress is a bestseller. It comes in a few different colours too.
A great white dress is a summer essential.
So pretty for spring and summer. If you’re not a florals fan, it comes in black too.
This has such a pretty bow on the back, and comes in six pretty colours.
The fashion industry’s favourite high street trouser.
This comes in a classic black too.
Slimmer legs are returning!
This sellout skirt is back in stock this month.
Sometimes, the best trousers are the simplest ones.
These trousers are a perennial favourite.
H&M’s best-selling blazer is so versatile.
The perfect trench coat, we think you’ll agree.
Good news! This is currently in the sale.
This is on my wish list.
The perfect spring jacket—don’t you agree?
This makes every outfit look elevated.
COS’s coveted crossbody is still in stock (just).
This bag is TikTok famous.
Meghan Markle’s favourite sunglasses came back in stock, and you went wild for them.
These earrings look like they’re designer.
The Row have updated their famous fishermen sandals for 2023 in this slightly less chunky iteration—and we’re all in love.
You can’t go wrong with investing in a pair of loafers.
This beautiful woven bag keeps selling out.
This post was originally published at an earlier date and has since been updated.
