I Just Put One of Japan’s Bestselling Face Serums to the Test, and the Results Are Not What I Expected
Despite having tried countless cleansers, moisturisers and serums on the market, my quest for glass-like,…More
Browsing: Fashion
Not to Be Dramatic, But This Is the Most Impressive Concealer Launch of the Year
It still amazes me, after all this time as a beauty editor, just how rubbish…More
If CBK Is All Over Your Autumn Mood Board—This Is the New-Season Jacket Trend I Need You to Know About Now
If you’re looking to channel an elegant, unfussy, Carolyn Bessette-Kennedy kind of energy this autumn,…More
Collars! Cuffs! Colours! The 9 Autumn Trends That Are Coming For Your Top Drawer
Sure, dresses are a fun, but they’re also kind of an outfit in and of…More
How to Spot a Cool NYC Girl in 2026: This Skirt Trend With These Flats
We’re officially in the middle of that weird time of year in which it might…More
You’re Welcome—a Refined Edit of the 17 Coolest New Arrivals From COS, Zara, and Mango
I’ve made a conscious choice to limit my use of the word “chic.” As a…More
The French-Girl Styling Trick You Can Do With an Accessory You Already Own
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work…More
If You’re Going to Invest In a New Fall Jacket, This Is the Trendiest Style to Choose
There are so many different ways you can spend your hard-earned money on fall and…More
The 6 Biggest Denim Trends of Fall 2026, Period
The start of a new season is always a good time to take stock of…More
8 Trends Cool Moms in L.A. Wear to Drop-Off, Erewhon, and Heimat
As a fashion editor and mom of two who lives in L.A., I’m always curiously…More