Everyone With Taste in the Fashion Industry Wears a Uniform, Not Trends—This Is Mine
Chrissy Rutherford is a Who What Wear UK editor-in-residence and fashion editor, writer, podcaster, content…More
Browsing: Fashion
Get Ready for the Heatwave! 5 Easy Summer Outfits That are Low Effort, High Impact
With another heatwave on the way, I’ve been re-assessing my wardrobe to make sure that…More
The Best Summer Dresses From Nordstrom, Period
As the temps continue to heat up, and our calendars start to fill up with…More
I’m a Shopping Director, and I Know You Love Pretty and Chic Items—These 34 New Items Are Divine
Let’s get right to it. We all like pretty things, right? Thought so. So you…More
The 6 Sneakers Already Dominating Summer 2026
Whether you’re a sneakerhead who builds their shopping around the latest drops or someone who…More
Believe It or Not, French Women Wear These Sunglasses on Repeat Every Summer
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work…More
Sorry, Denim Cut-Offs—This Shorts Trend Is a Much Cooler and Chicer Summer Style
Wearing shorts in summer is, of course, not groundbreaking. We’ve spent years in denim, linen…More
I’m an Expert in “No Makeup” Makeup—These Natural-Looking Mascaras Deliver
I’ve spent the best part of my beauty career perfecting my “no makeup” makeup look,…More
This Old-School Hair Product Just Became the Secret for Adding Volume to Fine Hair
For years, hair mousse had something of a bad reputation. If you grew up in…More
My Chicest Colleagues Agree—This Sell-Out High Street Dress Is the Cult Buy of Summer 2026
As soon as the high temperatures arrived, a switch occurred in my wardrobe. Whilst most…More