Pretty Dresses, Chic Linen and Sandals: These Are the Best Summer Sales Buys
It may be hard to believe when it feels like summer’s only just beginning, but…More
Browsing: Fashion
The Perfect Festival Outfit For Every Summer Concert Vibe
Festival season is in full swing, with Governors Ball weekend just ending and Bonnaroo Festival…More
The Tantalizingly Pretty Shoe Trend That’s Headed Straight for Viral Status
The term “viral” is often thrown around loosely these days, in my opinion. One algorithm-happy TikTok…More
4 Expensive-Looking Colours Even Minimalists Will Want to Wear
In the world of fashion, colour can be surprisingly divisive. There are those who layer…More
Who What Wear Is Launching Its First Ever Beauty Awards—Enter Your Product Now
After months in the works, Who What Wear’s first ever beauty awards, Next in Beauty,…More
30 Chic New Buys from COS, Massimo Dutti and Reformation That Pass for Designer
Taking my role as Who What Wear’s shopping editor as seriously as I do, a big part…More
I’m a Millennial, But I’m Totally Trying Out These 5 Gen Z Makeup Trends
Each generation has its defining beauty moments. Being born in 1994, I grew up during…More
Summer Has Arrived! 20 Quick and Easy Hairstyles That Still Look Chic
If you have a beach day planned or a holiday on the horizon then you’re probably…More
These 23 & Other Stories Dresses Are Incredibly Pretty and Easy to Throw On
If there’s one thing I can’t get enough of (which you’ve probably noticed), it’s dresses.…More
Best Wardrobes in Britain: Davina Wedderburn
If looking through the wardrobe of Davina Wedderburn, head of brand and communications at the…More