What is a microtrend? Some might argue that it’s a more fad-driven version of seasonal trends brought on by the…More

There’s nothing quite like the inexplicable satisfaction of a really good outfit. Sometimes it can…More

As part of what we’re calling “the great shrinkage,” designers have been debuting looks that…More

What makes cardigans a fall wardrobe staple? All the appeal of your favorite knitwear… plus…More

For a beauty editor (and beauty lover), interviewing Caroline Hirons is a bit like interviewing the pope.…More

Like so many, my shopping habits have changed vastly over the past 18 months. My second-hand…More

Angelina Jolie doesn’t need to tell us that she doesn’t care about fashion trends for us…More

It might have just turned November, but as it’s our job to keep on the…More

Here at Who What Wear UK, we firmly believe that you don’t need to part…More

You might wish to remain in denial, but winter is coming, and as the saying…More