Fashion month has officially started in New York City. For the first time since the…More

Every September brings the oh-so-beautiful sights of schoolchildren in clean backpacks, bushels of apples, and…More

I don’t want to sound like a fashion cliché, but I think I’ve fallen in love…More

Social media has changed the rapidity of trends. Traditionally, new trends would start and end with…More

There are certain fashion brands that have happiness baked into their very soul, and we’ve…More

While trending haircuts come and go and certain hair colours feel more seasonal than others, there’s a certain hairstyle that…More

The prevailing theme for AW21’s hottest boot trend can be summarised as thus: Bigger is most…More

When I say that my excitement for autumn knows no bounds, I’m not exaggerating. My stomach practically does…More

Among the Who What Wear team, I’m known for loving “ugly” shoes. Case in point? My…More

After cottagecore fashion took off, we spent spring through summer engulfed in a cloud of loose prairie dresses —…More