According to market research company GWI, 60% of consumers in the US and UK say the…More

Here at Who What Wear, we’re always giving you the latest scoop on what’s trending…More

The finish line is in sight! A-listers have glammed up for the Golden Globes, mellowed…More

It’s only mid-April, but stores are already in full-on swimwear mode. Though the weather hasn’t quite warmed…More

LOS ANGELES, CALIFORNIA – April 22: In this image released on April 22, 2021, Zendaya…More

When it comes to greenwashing, consumers are much savvier than they once were. Whereas even…More

Not all dresses are born equal in the design studio, which is why our editorial…More

There is no escaping the fact that consuming fast fashion negatively impacts the environment. The…More

For a lot of shoppers, convenience is of the utmost importance — sometimes at the…More

Rihanna isn’t the only one taking her pajamas out for a night on the town.…More