The state-owned broadcaster stepped in to serve up a deal that allowed UK viewers to watch the British tennis star for free
In a timely, attention-grabbing move, Channel 4 secured impressive viewing figures on Saturday night after clinching an 11th-hour deal to screen Emma Raducanu’s historic match to British audiences for free.
Levels of public excitement about the young British tennis player’s attempt to win a her first top tennis tournament at the age of 18 had reached the level of interest that could only be compared to football’s Euro 2020 tournament earlier this summer. But, until Channel 4 stepped in, the final of the US Open was available to watch in Britain only on the Amazon Prime Video service.
