Hit Netflix documentary has been crucial in sparking renewed American interest in F1, particularly with younger viewers
Formula One will revel in its new found success in the US at this weekend’s Miami Grand Prix. The sport is resurgent in the country F1 has long wanted to break and a key factor has been the popularity of the Netflix documentary series Drive to Survive. Little wonder then that the streaming service chose Miami as the backdrop to announce the series has been recommissioned for a further two seasons.
F1 is holding two races in the US for the first time since 1984, with Miami and the US GP in Austin. Next year it will add Las Vegas to the mix. The sport’s owners, Liberty Media who took over F1 in 2017, have made no secret of their ambition to build F1’s profile in the US, and Drive to Survive has been vital.
