If you’ve ever wanted to know what’s really inside the makeup bags of the most stylish women in the industry, you’re in luck. We’ve created a new column—Inside My Makeup Bag—to uncover the beauty products our fashion friends genuinely keep in their daily rotation, and how much their stash actually costs. I’ll be delving inside their bags on your behalf and totting up every item in there, from the most expensive to the cheapest. Not only will you be left with an incredible shopping list, but also a realistic price tag to boot. Is there someone whose makeup bag you’re dying to see inside? Slide into my Instagram DMs with your requests, and I’ll see what I can do. This month, we’re delving inside the everyday makeup bag of social media sensation and Bad Habit Global Ambassador and Creative Director, Emma Chamberlain.
Since uploading her very first YouTube video back in 2017, Emma Chamberlain has become a force to be reckoned with in the world of social media and beyond. Amassing a community of over 30 million followers across various social media platforms in just over three years, 19-year-old Chamberlain is one of the most influential voices in the online world right now. In fact, she even made it into Time Magazine’s TIME 100 Next List in 2019 as one of their “most influential people on the internet”. But there’s no denying that Chamberlain is making waves IRL too. First, in the world of fashion thanks to an ongoing partnership with Louis Vuitton and now in the world of beauty with her new role as Global Brand Ambassador and Creative Director for Bad Habit—a new skincare line from the people behind Instagram-favourite makeup brand Morphe.
Chamberlain’s cool-girl approach to both fashion and beauty shines through on her Instagram feed—with room for everything from mis-matched manicures and blue eyeshadow to bare skin and low-maintenance top knots. It’s clear to see that, as far as Chamberlain is concerned, beauty should be fun: so I couldn’t wait to see what beauty products she genuinely uses. Totalling £192—a fairly modest price tag when compared with some other beauty insiders—Chamberlain’s makeup bag is a laidback tour of some of the best dewy skin products on the market. Keep scrolling to see exactly what she swears by and to shop Emma’s beauty favourites for yourself.
“This is my #1, holy grail, stuck-on-a-desert-island must-have. It’s so hydrating and leaves your skin feeling incredible and looking like a newborn baby (LOL). I can’t live without it.”
“Everyone needs a good mascara in their makeup bag, and this one is as reliable as it gets. It makes your lashes look long, full and it doesn’t run down my face throughout the day.”
“The perfect powder highlight to add some glow to my everyday make up look. I never do my make up without adding a little bit of shimmer, it is a subtle detail that makes a huge difference!”
“I’m obsessed with making my lips feel super hydrated. This adds a bit of volume, while being comfortable to wear all day! Plus this shade goes with everything.”
“This is so lightweight and nourishing and just makes your skin look and feel incredible. It feels like an extension of my skincare, but still gives just the perfect amount of coverage and makes my skin look just like that: skin.”
“This mist is useful while being relaxing. The aloe vera and cucumber instantly makes me feel refreshed. Whether I want to finish off a make up look or add some dewiness back to my skin mid-day, this is my go-to product.”
“This is the only eyeshadow palette I use for my everyday make up. It has every color I need for the perfect eye look. The shadows are perfectly pigmented, easy to use, and made up of all clean ingredients!” Up next: from makeup to nails, these are spring’s most important beauty trends.
