Often, certain designer brands will become renowned for particular items. Let’s take Loewe, for example, of course its basket bags instantly spring to mind. Then there’s Gucci, where the brand’s belts can be spotted a mile off. It’s not often, though, that brands have the power to become instantly recognisable just through detail alone, without any logos or branding. But luxury Australian label Zimmermann has done just this, and its dresses have become renowned due to the exquisite designs and feminine aesthetic.
Founded in 1991 by sisters Nicky and Simone Zimmermann, and since creating everything from puff sleeved co-ords to unmissable swimwear, sunglasses and shoes, the Aussie label is now a one-stop-shop for summer.
Loved by fashion editors, influencers and celebrities (including J.Lo, Beyonce, Kendall Jenner and Kate Middleton), there’s something so special about a Zimmermann dress that makes you want to cherish it way beyond the season you buy it in. Of course the minis, midis and maxi styles make for the perfect wedding guest look, but believe us, you’ll find any excuse this summer to embrace the prints, statement sleeves, lace, crochet and cut-out styles for any occasion.
Shop our edit of the 19 Zimmermann dresses we can’t stop thinking about. Yes, including model Jourdan Dunn’s exact style.
