There are a few moments in the fashion calendar that get us really, really excited over here at Who What Wear HQ. One of those is a Reformation sale. That may sound like an exaggeration, but seriously, Ref’s sales are known as some of the best in the business, and they’re also very rare. In fact, the upcoming Black Friday sale is the only site-wide sale the brand has this year. Why do we love them so much? Mainly because we usually have a pretty long Reformation wish list on the go, and it’s a great opportunity to treat ourselves to a few of these pieces for less—especially the more expensive items like cashmere, coats and boots. But also because the brand’s designs are so anti-trend (and eco-conscious) it’s rare that you ever regret a Reformation purchase—I certainly never have.
Black Friday weekend may not have arrived yet, but discounts are launching earlier than ever this year (check out my round up of the best deals so far here). And while we’ve got a few more days to wait until Reformation’s biggest sale of the year arrives, we’ve just had exclusive confirmation of the details so we can all get as prepared as possible.
So, let’s get into it. Reformation’s sale will officially start on Wednesday 22nd November with 25% off sitewide… yep, everything! It usually lasts through to Cyber Monday, when even more deals have been added in previous years—although by then the stock levels can be quite low.
With this sneaky preview of the sale details, you should now have plenty of time to start thinking about the smartest buys you want to bag in the Reformation sale. Like I say, most of us Who What Wear editors usually have a few items in our baskets at all times (currently, it’s the Val jeans, Remy boots, red Clara cardigan and the cosy Jadey sweater for me). But we’ll definitely all be revisiting them this weekend so that we can be sure everything we love is in there ready and waiting for the morning of the 22nd when stock usually flies out.
Don’t have time to scroll through the whole site and would rather get some expert guidance as to which Ref pieces are truly worth it? I’ve spent the morning scouring the site and shared some of their bestsellers and celeb-loved items below for you. There are, of course, so many pretty dresses to consider, whether you’ve got a cold-weather wedding to buy for, some winter sun on the horizon (jealous) or just a killer party outfit on the brain. But my top unmissable pick, has to be the brand’s Mason Pants.
If you’re a regular WWW reader, you may have heard me rave about these perfect wide-leg trousers before. I own them in a couple of colours now and as my coworkers will attest, I’m rarely spotted not wearing them. One of the brand’s bestsellers (with a host of celebrity fans too), they now come in 10 colours as well as petite and extended sizing options (thank you, Reformation!) And since they’re made from a soft Tencel Lyocell, there are no bulky pockets or unflattering pleats in sight.
You really can’t go wrong shopping in Reformation’s Black Friday sale—whether you’re looking for beautiful dresses to pull out year after year, luxurious knitwear or winter wardrobe staples. Keep scrolling to see my top picks from the brand to add to your basket in preparation for next week’s sale! Happy shopping…
Up next: I Spent Hours Scrolling Black Friday Sales—Here Are the Early Deals Worth Seeing
