Tournament soccer should be a party but exorbitant ticket prices, high temperatures and ill-considered venues have hurt the atmosphere
The official X account of Copa América put out a post during the opening Group C game between Uruguay and Panama. “Look who’s here,” it read. Attached were photos of young, glamorous social media influencers posing as they enjoyed the game from the executive boxes.
The post soon went viral and has been viewed more than 7m times. Not by fans expressing joy, but rather by the Americas joining together to ask: “Who?”
