After a five-year hiatus, Rihanna is back with a new Fenty x Puma collaboration. The partnership between the Grammy winner and the German sportswear giant has been revived with the Fenty x Puma Avanti shoe, a fashion-forward take on the classic soccer sneaker.
There will be a second launch for the shoe on November 2 with brand-new colorways: a deep myrtle green and a sleek navy, both of which are made with oil-treated leather and feature a debossed Fenty logo on the fold-over tongue. Like the initial drop, both styles are unisex and available in adult and children’s sizes. The shoe first debuted in September in vintage-esque black leather and eye-catching chrome hues. Other details included a gum outsole and a leather footbed.
The OG Avanti shoe goes back to 1968 when the original design, the Puma King football boot, was created and eventually popularized by soccer superstars like Pelé, Diego Maradona, and Eusébio. In 1998, luxury designer Jil Sander worked on Puma’s first-ever fashion collaboration and unveiled the Jil Sander King, which fused the aesthetics of the football boot and the heritage Easy Rider jogging shoe. The Avanti then debuted in 2001 as the next iteration of the footwear style.
“I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic,” Rihanna said in a press release.
Rihanna has served as the Fenty x Puma creative director since its first launch in 2015 — which included the Fenty x Puma Creeper — though the partnership has been on pause since 2018. The newest collab promises to be just the beginning of another years-long partnership as well; a second Fenty x Puma Avanti drop is also expected later this fall.
The Fenty x Puma Avanti is available to shop online for $160 for adult sizing.
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