When Emma Watson and Meghan Markle wore a pair of trainers by the conscious French brand Veja, it quickly became one of the most talked-about sneaker brands in the UK. The classic white basket sneaks (made from recycled plastic bottles and wild rubber) feature the distinctive V logo in varying colours on each side. Kate Middleton has also given her seal of approval, along with celebrities far and wide, from Reese Witherspoon and Emily Ratajkowski to Katie Holmes.
Kate Middleton wearing Veja trainers. Emma Watson first wore the trainers back in October 2016, but it wasn’t until 2018 when Meghan wore them that the simple lace-ups started gaining such widespread popularity. And with the Duchess of Cambridge having worn them repeatedly since last year, the popularity of these understated, sustainable trainers has only grown. Much like other classic trainers (think Converse and Vans), these have rapidly become a staple for when you need a comfortable yet stylish pair of shoes. Plus, these sneakers are so minimalist in design that they work with every type of ensemble—from midi dresses to straight-leg jeans.
Kate proving they look great with cropped trousers. The Veja V-10 leather trainers arrived on Net-a-Porter in early 2017 and became the second and third best-selling pieces globally (only beaten out by a Gucci T-shirt) the same week they launched. The real impressive feat, though, is that they remain in Net-a-Porter’s top 10 bestselling products today, so it’s no surprise I constantly see them on editors and on Instagram constantly. And if that’s not enough to make you want a pair, then you might change your mind after scrolling our edit of the best Veja trainers. Plus, there’s even a guide to how fashion girls are wearing theirs for outfit inspiration.
Meghan Markle wore her Vejas with black skinny jeans, so now, we want to wear our Vejas with black skinny jeans.
French girls approve.
Don’t they look great with white jeans?
See? We told you they also work with dresses.
The ideal accompaniment to puffer coats for winter walks.
Ellie Delphine just made us fall for the tan version.
You can never go wrong with monochrome.
This beige pair make a great summer option.
Another Veja OG—the V-10.
If you like your trainers a bit chunkier, I think you’ll love the Venturi.
A chic alternative to a white trainer.
Our latest obsession is these new brown suede ones.
These have a minimalist athleisure vibe.
This mint green option is one of Net-a-Porter’s best-sellers.
We like that these feel a bit like a basketball shoe.
If you like your trainers on the prettier side.
Such a classic colour combo.
These will make any outfit look cool.
A more sporty option.
This retro silhouette is a new addition for Veja.
These are so comfy.
We’ve had our eyes on these for a while now.
The Dekkan taps into the athleisure trend perfectly.
