When Emma Watson and Meghan Markle wore a pair of trainers by the conscious French brand Veja, it quickly became one of the most talked-about sneaker brands in the UK. The classic white basket sneaks (made from recycled plastic bottles and wild rubber) feature the distinctive V logo in varying colours on each side. Kate Middleton has given her seal of approval, prepare for these sneakers to get even more popular.
Kate Middleton wearing Veja trainers. Emma Watson first wore the trainers back in October 2016, but it wasn’t until 2018 when Meghan wore them that the seemingly simple lace-ups started gaining such widespread popularity. And no doubt with the Duchess of Cambridge having worn them in 2021, their popularity set to continue. Much like other classic trainers (think Converse and Vans), these have rapidly become a staple for when you need a comfortable yet stylish pair of shoes. Plus, these sneakers are so minimalist in design that they work with every type of ensemble—from midi dresses to straight-leg jeans.
Kate Middleton wearing Veja trainers. The Veja V-10 leather trainers arrived on Net-a-Porter in early 2017 and became the second and third best-selling pieces globally (only beaten out by a Gucci T-shirt) the same week they launched. Now I spot these trainers constantly on Instagram, as they seem to have become the most popular sneakers to own. And if that’s not enough to make you want a pair, then you might change your mind after scrolling our edit of the best Veja trainers. Plus, there’s even a guide to how fashion girls are wearing theirs for outfit inspiration.
The ideal accompaniment to puffer coats.
You needn’t stick to all-white—this pastel pair are also perfect.
Don’t they look great with white jeans?
Meghan Markle wore her Vejas with black skinny jeans, so now we want to wear our Vejas with black skinny jeans.
See? We told you they look great with dresses.
I didn’t think I’d be into the tan versions as much as I am, and that’s all thanks to Ellie Delphine’s stylish ensemble.
You can never go wrong with monochrome.
A trainer you’ll wear with every outfit.
I love this green and pink colour way.
If you like your trainers on the pretty side.
This retro silhouette is a new addition for Veja.
An evergreen update on the brand’s classic Esplar kicks.
I’ve had my eye on these for a while now.
Did someone say high-tops?
These tan iterations have also caught my eye.
The Veja that started the obsession—the Campo.
Isn’t the black shade striking?
These will look so chic paired with white jeans and a camel-coloured knit.
The Dekkan taps into the athleisure trend perfectly.
Pastel shades are ideal for the upcoming spring season.
Personally, I’m not into coloured trainers, but the muted tones in this pair are right up my street.
If, however, you love saturated shades, consider investing in this neon-flash pair.
It seems fitting to finish on another Veja OG—the V-10.
