When it comes to discovering this season’s It products, at Who What Wear we all agree that Instagram is a great source of inspo. Whether it’s that Mango shearling jacket (our sources tell us it’s coming back in stock soon, FYI), or the Arket striped jumper, there’s no shortage of cult items to be found on the social media platform. Something that doesn’t happen all too often, however, is when these popular pieces all end up being from the same brand. Luckily for us high street lovers, this is exactly what’s happening right now thanks to one of our favourite brands, H&M.
The new season offerings are some of the best we’ve seen from the high street hero, and we’re not the only mega fans. Some of our stylish friends have already been shopping, and wearing, the best bits from the ‘new in’ section. From Claire Wakeman’s camel scarf coat to Eni IIori’s bold blazer, and we’ve found the exact H&M pieces they’re wearing. Scroll down to discover how they’re wearing the trending pieces. Plus, shop some of our favourite new-ins, too.
Style Notes: Have we mentioned just how much we’re obsessed with scarf coats? Claire’s style is from last year but was so popular the brand has released it again for 2022. We don’t expect this one to be in stock for long, though, so be quick if you’d like to invest in this popular style.
Style Notes: Anything in Bottega blue gets our vote, and Eni shows us exactly how to let the statement shade do all the talking by teaming this bold blazer with classic staples. Perfection.
Style Notes: Hannah is firm proof that strappy sandals are the ideal companion to baggy jeans. And we cannot believe these designer-esque heels are under £20!
Style Notes: H&M has some of the best cashmere on the high street and this navy roll neck is bound to be your best friend for the entire cold-weather season. I love how Sam has paired hers with Adidas track pants for a cool take on a cosy look.
Style Notes: Found in the premium section, these flat leather boots look so expensive. Anouk wears hers over jeans, but they would also look so good with a knit dress or midi skirt.
Style Notes: Another item H&M always gets right is coats. In particular, oversized tailored styles. Lauren’s style looks so good with denim and trainers, but is also smart enough for the office or a night out.
Style Notes: This oversized grey jumper was so popular last year, H&M has bought it out once again. Don’t miss it the second time around; no doubt you’ll wear it with everything from slip skirts to baggy jeans.
Style Notes: H&M’s sweetheart neckline knitwear has been a real hit this year, year round. Selling out and being restocked numerous times, you’ll have to be quick to get Lydia’s neutral iteration. Pair it with jeans or leather trousers throughout party season.
Style Notes: Afraid of the 90’s trend? Anna proves that it can look grown-up and polished. Pair these baggy, pocket-detail jeans with striped and a blazer for a sleek look.
Attention to detail puts this a cut above the rest.
It’s as soft as it looks.
A belted coat will always be timeless.
Everyone should own a pair of wide-leg camel trousers.
H&M’s boot section is brimming with key styles this season.
This navy knitted dress is just so chic. Wear with loafers and a blazer for a Parisian take.
Because it’s the colour of the year. (And it’s so cosy!)
I’m sure you’ll wear this on heavy rotation this year, and beyond.
Naturally we want the whole suit.
How amazing are these flared sleeves?
Pair with the matching mini skirt and knee-high boots to really impress.
Think how good this will look over a cream knitted dress.
I’ll be copying this entire look ASAP.
I predict this dress will be a bestseller. Wear with chunky boots and a cardi or dress up with barely-there heels and statement earrings.
