When it comes to discovering this season’s It products, at Who What Wear we all agree that Instagram is a great source of inspo. Whether it’s that Mango shearling jacket (our sources tell us it’s coming back in stock soon, FYI) or the Arket striped jumper, there’s no shortage of cult items to be found. Something that doesn’t happen all too often, however, is when these popular pieces all end up being from the same brand. Luckily for us high-street lovers, this is exactly what’s happening right now thanks to one of our favourite brands, H&M.
The new-season offerings are some of the best we’ve seen from the high-street hero, and we’re not the only mega fans. Some of our stylish friends have already been shopping, and wearing, the best bits from the new-in section, from Claire Wakeman’s camel scarf coat to Anouk’s sensationally good boots, and we’ve found the exact H&M pieces they’re loving. Scroll down to discover how they’re wearing the trending pieces. Plus, shop some of our favourite new-ins, too.
Style Notes: Have we mentioned just how much we’re obsessed with scarf coats? Claire’s style is from last year but was so popular the brand has released it again for 2022. We don’t expect this one to be in stock for long, though, so be quick if you’d like to invest in this popular style.
Style Notes: Stylist, Nana, is one of the lucky ones who got their hands on this full Studio look. This collection always sells out at record speed, but luckily there’s still a few sizes left of the jumper online. We suggest checking in store for the matching leggings.
Style Notes: H&M has some of the best cashmere on the high street, and this black roll-neck is bound to be your best friend for the entire cold-weather season. I love how Sam has paired hers with Nike track pants for a cool take on a cosy look.
Style Notes: Found in the premium section, these flat leather boots look so expensive. Anouk wears hers over jeans, but they would also look so good with a knit dress or midi skirt.
Style Notes: Another item H&M always gets right is coats. In particular, oversized tailored styles. Lauren’s style looks so good with denim and trainers but is also smart enough for the office or a night out. This particular style has of course sold out at speed, but you can get a super similar white option.
Style Notes: H&M’s sweetheart neckline knitwear has been a real hit this year, selling out and being restocked numerous times. You’ll have to be quick to get Lydia’s neutral iteration. Pair it with jeans or leather trousers throughout party season.
Style Notes: The half-zip knit is a mini trend this season, and this oversized grey version is winner all round. Wear it done up on its own or unzip and add a roll neck knit underneath as soon as the frost arrives.
It’s the laidback, yet slightly festive, ‘”nice top” to wear for party season.
It’s as soft as it looks.
A belted coat will always be timeless.
Everyone should own a pair of wide-leg camel trousers.
H&M’s boot section is brimming with key styles this season.
This navy knitted dress is just so chic. Wear with loafers and a blazer for a Parisian take.
Because it’s the colour of the year. (And it’s so cosy!)
I’m sure you’ll wear this on heavy rotation this year, and beyond.
Naturally we want the whole suit.
Because everyone needs a striped jumper this season.
An absolute classic to love from this year, to the next.
Think how good this will look over a cream knitted dress and knee-high boots.
I’ll be copying this entire look ASAP.
I predict this dress will be a best seller. Wear with chunky boots and a cardi or dress up with barely there heels and statement earrings.
You can’t beat a fair isle knit at this time of year.
Wide-leg trousers are a winter wardrobe hero.
An exceptionally great puffer coat.
Everyone loves balaclavas right now.
Cosy and chic.
This blazer will last you well beyond party season.
