Pop quiz: How would you make shopping an inclusive experience? Maybe it would look like clothes shown on more types of bodies. Maybe it would mean not paying more for the same item in a larger size. Maybe it’s even being able to find your size. Why do we ask? Because with Old Navy‘s landmark BODEQUALITY initiative, ideas like these have become reality, with all styles in sizes 0–30 sold at the same prices.
“We met with and listened to plus shoppers around the country,” says Alison Partridge Stickney, head of women’s and maternity merchandising, on the development of BODEQUALITY. “One of the most consistent things we heard is that no one wants to feel excluded. These women motivated us to start this fashion revolution — to create an environment where all women feel safe and welcome.”
That also includes mannequins in a range of sizes, along with a new and improved fit modeled on 3D avatars of real bodies, seen in stores and online. Ahead, take a look at what to expect from the launch before you experience the more equitable future of fashion for yourself.
Old Navy Floral-Print Split-Neck Poet Blouse, $, available at Old Navy
Old Navy Extra High-Waisted Button-Fly Straight Raw-Hem Jeans, $, available at Old Navy
Old Navy High-Waisted PowerSoft 7/8-Length Run Leggings, $, available at Old Navy
Old Navy UltraLite Racerback Performance Tank, $, available at Old Navy
Old Navy Extra High-Waisted PowerChill 7/8-Length Leggings, $, available at Old Navy
Old Navy Extra High-Waisted PowerChill Biker Shorts, $, available at Old Navy
Old Navy Breathe ON Mesh-Racerback Tank Top, $, available at Old Navy
Old Navy High-Waisted PowerSoft Side-Pocket Crop Leggings, $, available at Old Navy
Old Navy PowerSoft Shelf-Bra Tank Top, $, available at Old Navy
Old Navy High-Waisted PowerSoft Side-Pocket Crop Leggings, $, available at Old Navy
Old Navy High-Waisted PowerSoft 7/8-Length Side-Pocket Leggings, $, available at Old Navy
Old Navy Extra High-Waisted Straight Button-Fly Ripped Jeans, $, available at Old Navy
Old Navy High-Waisted Button-Fly Slouchy Straight Jeans, $, available at Old Navy
Old Navy High-Waisted Slouchy Straight Button-Fly Cut-Off Jeans, $, available at Old Navy
Old Navy Extra High-Waisted Straight Button-Fly Ripped Jeans, $, available at Old Navy
Old Navy Scoop-Neck Rib-Knit First Layer Tank Top, $, available at Old Navy
Old Navy Extra High-Waisted Specially Dyed Fleece Sweatpants, $, available at Old Navy
Old Navy Vintage Specially Dyed Crew-Neck Sweatshirt, $, available at Old Navy
Old Navy High-Waisted PowerSoft Side-Pocket Biker Shorts, $, available at Old Navy
Old Navy Mid-Rise StretchTech Jogger Pants, $, available at Old Navy
Old Navy Vintage Mid-Rise Jogger Sweatpants for Women, $, available at Old Navy
Old Navy High-Waisted Garment-Dyed Street Jogger Pants, $, available at Old Navy
Old Navy Luxe Slub-Knit V-Neck Tank Top, $, available at Old Navy
Old Navy Ripped Light-Wash Jean Jacket, $, available at Old Navy
Old Navy PowerSoft Strappy Shelf Bra Tank Top, $, available at Old Navy
Old Navy Hooded Long-Sleeve Sweatshirt Shift Dress, $, available at Old Navy
Old Navy Ripped Light-Wash Jean Jacket, $, available at Old Navy
Like what you see? How about some more R29 goodness, right here?
