Just in the same way that there is a mythical allure attached to French style, there is something magical and intangibly cool attached to the Olsen twins. Their uber-luxurious brand, The Row, has fared well through the pandemic months, with retailer tidbits coming into us that those with the wealth are bulk-buying the brand’s fine quality basics, such as perfect-fit jumpers, plain trousers and pared-back leather-goods. It’s the trousers from this label that have been particularly popular of late: Rosie Huntington-Whitely, Danielle Haim and Kendall Jenner have all been spotted in a pair of beige-coloured slacks that you could easily pass of as vintage or menswear or from some small minimalistic indie brand, and yet the £1400 Phoebe trousers have become a cult item because it’s well-documented that Ashley and Mary-Kate push the fit, finish and final details of each and every seemingly simple design to the max. In real life, when you get to caress pieces from The Row, they are beautiful.
Despite their dedication to create only the most indulgent of wardrobe staples the look is, if we’re honest, actually quite a simple one to recreate. No, your secondhand or high street homages won’t have the same Grade A cashmere touch, but if this vibe appeals to you there are ways around it on a budget.
“Black crows” was the term Suzy Menkes used a couple of years ago to describe what the fashion set once dressed like, before the explosion of documented street style shifted the look towards more outré ensembles. The Olsens still stand by this non-colour as their #1 option for both casual and high profile events. You will have black clothes in your wardrobe, try wearing them all at once, with glowy skin, mermaid hair and a smize.
So when black isn’t on the agenda, things still need to be muted to feel like The Row. Occasionally the design duo will introduce a pop of colour—a russet knit here, a claret satin bag there—but in general, things are either beige, white, cream, black or brown. This is not a world where printed co-ords or trending hues come into play.
Both the Olsen twins and The Row’s biggest fans like volume and loose-fitting cuts. So it would seem that a fast-track to Row-ing yourself up is to wear things big. However, I would add that many of these oversized pieces are often tailored and still ahve structure rather than, say, a giant sweatshirt or stretchy trousers. Dainty accessories are a good way to balance things out.
Suffice to say that Mary-Kate and Ashley are very rarely photographed in high heels, except for a few fancy event moments. More commonly you’ll find these two wearing flip flops, ballet pumps and chunky boots. I remember Monikh (pictured here wearing The Row sandals) telling me that there’s something about flat shoes that makes every outfit look that little bit cooler and more laid-back. She’s right.
While the twins aren’t as boho now as their days being styled by Rachel Zoe, there is often a little hippy lilt to their accessory choices. Choosing artisinal jewellery or vintage evening bags, for example, is a very Olsen move. Whether you picked up a necklace on your travels a decade ago or can simply find something unique via Etsy or your local charity stores, this will add that point of interest to a super-simple outfit. Dream big and come up with an extravagant story to explain where and how you came across this rare find…
The majority of Rosie’s look here is from The Row, but I can assure you there are suitable get-the-look alternatives available at both the more minimal high steret stores (think COS, Weekday or Arket) as well as vintage and secondhand shops. Sometimes it’s a case of deciding “right, I want to find some mannish white trousers” and being dedicated enough to finding the most perfect pair. It can take time but far better to pinpoint a wardrobe staple you’ll wear on repeat than to fall into a trend trap on a whim.
