I might be a fashion editor, but the last thing I’d ever do is pressure you to shop. I believe that every purchase—be it £10 or £1000—needs to be considered wisely. Will I wear it enough? Will it go with my existing wardrobe? Will it still be relevant six months from now? These are just some of the questions I ask myself whenever I have the urge or need to buy something new. And I can honestly say that I can answer “yes” to the below pieces from H&M.
H&M is always the first place I head to when I’m in need of affordable basics or pieces to pep up my clothing rotation. I didn’t purchase much before the start of 2023, as I was in the midst of moving house, but now that I’m settled into my new home and no longer have to spend my disposable income on moving boxes, I thought I should treat myself. I deserve it, right? So onto H&M‘s new-arrivals page I went, and wow, I was impressed. From classy wide-leg trousers to outerwear so sleek it looks as if it costs three times as much, I was taken aback by the sheer number of elevated items there were. I truly believe they’ll sell out, too, so I thought I better show you while stock levels are high. Behold what this editor thinks are the best H&M items of 2023. I’ll, of course, update this as the year progresses, but for now, take in the new-season goodness.
I get so much wear out of my classic beige trench coat, so I know this black iteration will serve me well.
I’d like to re-create this entire ensemble, starting with the cosy sweaterdress.
Such a great silhouette.
H&M is my go-to for tailored trousers, and this pair does not disappoint.
Double denim is going to be a key trend this season.
H&M never manages to keep its tweed jackets in stock for long.
Don’t these look designer to you?
A top-tier co-ord.
The dress all of our editors already own has just been restocked.
Speaking of our editors, two of them have just ordered this cashmere-blend knit.
See what I mean about H&M’s tailored trousers? So sleek.
These are made from premium real leather.
I wear my H&M oxford shirt at least twice a week. Maybe it’s time to invest in another.
This fabrication looks like denim but is softer on the skin.
I love.
Sharp cat eyes are a classic sunglasses option.
So easy to dress up or down.
So cool.
It’s been a while since I tested out H&M jeans; I’m into the cut and colour of this style.
I have this and style it around the shoulders of my blazers for French-girl appeal.
This chic minidress also comes in black.
Sweetheart necklines are integral to the 2023 aesthetic.
Hailey Bieber recently wore leather leggings, so I have a hunch these are going to fly.
When you have Chanel taste on an H&M budget…
You can never go wrong with monochrome stripes.
This is so elegant. I’d pair it with gold jewellery and knee boots.
